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Articles about Marketing

 

Residential | May 2018 
Tap Into the 83 Percent
By the time an average American reaches 65 years of age, 83 percent of their net worth comes from home equity. The other 17 percent comes from 401k plans, savings and other investments. Many homeowner...
By Ernie Graham, CEO and founder, Homebot

Residential | April 2018 
Cash in on the Homebuying Season
The 2018 spring and summer homebuying season promises to be a prosperous one for the housing industry. Still relatively low interest rates and a booming economy are fueling an explosion in home sales ...
By Doug Smith, president, Douglas Smith & Associates

Residential | April 2018 
Harness the Power of Craigslist
With all of the free sites available online where loan originators can market their mortgage products and services, why not consider Craigslist? Craigslist is a highly trafficked website searched by m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | April 2018 
Go Social the Old-School Way
If you’re an originator who is ready to increase your production, there’s a golden rule you should embrace: People want to do business with people they like. It’s really that simple. How does being li...
By Leslie Delworth, director of events, Guaranteed Rate; and John Noldan, executive vice president of national sales, Guaranteed Rate

Residential | March 2018 
How eLending Transforms the Industry
Digital mortgages have generated a lot of industry buzz in recent years, despite an ambiguous definition of what they actually are. Some refer to digital mortgages as a borrower’s ability to apply onl...
By Joe Tyrrell, executive vice president of corporate strategy, Ellie Mae

Residential | March 2018 
Put Your Sig Line to Work
When sending any e-mail, it is important to think of it as marketing material and not just a form of quick communication. Every e-mail you send to someone is an opportunity to market your services to ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2018 
Create a Community of Clients
When it comes to the mortgage industry, business development is all about expanding your client list, gaining the trust and respect of your borrowers, and getting repeat business. To develop your busi...
By Yanni Raz, CEO, HML Investments

Residential | March 2018 
Cultivate a Direct Mail Strategy
With the mortgage industry facing an increasingly competitive purchase market this year, loan originators and mortgage companies are using every means at their disposal to distinguish themselves from ...
By Michelle B. Peel, marketing and corporate communications manager, IWCO Direct

Commercial | February 2018 
Carve Out Your Niche
A commercial mortgage broker needs something to stand apart. In a highly competitive lending market, it’s especially important to carve out a niche in order to grow market share. Generally, fo...
By Jason M. Aubrey, principal, PlattPointe Capital

Commercial | January 2018 
Catch the Fix-and-Flip Wave
Definition Home flipping Fix-and-flip is a real estate strategy in which an investor purchases a residential property ...
By Tyler Stone, founder and president, Capstone Financial

Commercial | January 2018 
Recognize the Warning Signs
It’s an interesting time to own a business, as it seems every day brings new surprises, both good and bad. Predictability is a foregone luxury of past generations. In today’s fast-paced, tech-fueled w...
By Noah Grayson, managing director and founder, South End Capital Corp. (SECC)

Residential | January 2018 
Celebrate Your Resolve to Be Social
Ask people about their New Year’s resolutions and you will get a variety of answers. Perhaps you will hear about a weight-loss goal, a challenge to quit a bad habit, or a promise to finally take a tri...
By Lauren Grove, social media and analytics coordinator, Inlanta Mortgage Inc.

Residential | December 2017 
The Future Belongs to You
Technology is changing the world we live in. The mortgage process has rapidly evolved, becoming more modernized with the times, and with every change comes a new way of doing business for both mortgag...
By Rick Arvielo, CEO, New American Funding

Residential | November 2017 
Cultivating Realtor Relationships
All originators know that working on purchase loans can be tough. The buyer, seller and respective Realtors are relying on the originator to come through and to be on time. This means lot...
By Brian Kent, general manager, C2 Financial Corp.

 
 

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