Scotsman Guide > Residential > Articles

 Enter your e-mail address and password below.

  •  
  •  

Forgot your password? New User? Register Now.

Articles about Marketing

 

Commercial | March 2019 
Develop a Magic Touch
Uttered nearly a century ago by Nobel Peace Prize winner Christian Lous Lange, the notion that “technology is a useful servant but a dangerous master” has become more accurate every day. In the fast-p...
By Igor Zhizhin, president, American Street Capital LLC

Residential | March 2019 
Mortgage Originators Need to Think Like Business Owners
You are a licensed mortgage originator who generates your own loans. You are not receiving a 9-to-5 paycheck. You need to produce or you’re not getting paid. Your company did not give you your li...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2019 
Here’s the Secret to Building Origination Success
Key Points How to ...
By Ryan Kelley, founder, The Home Loan Expert, LLC.

Commercial | March 2019 
Surviving the 80/20 Iceberg
If you’ve recently attended any industry-related conferences or other events and have spoken with colleagues and competitors, you may have reached the conclusion that 2019 could be a tough year for co...
By Mark Monro, director of strategic markets, Seattle Funding Group

Commercial | February 2019 
Niche Products Open Doors
Niche loan products and services are the key to any successful marketing campaign. They enable commercial mortgage brokers to establish new referral sources that otherwise may not have been responsive...
By Rob Diodato, president, York Commercial Finance

Commercial | February 2019 
Attract More Clients
  Key Points Marketing-campaign strategies to consider ...
By Ryan Roberts, senior director of marketing, Triumph Capital Partners

Residential | February 2019 
Choose the Marketing Roads Less Traveled
The bigger mortgage companies already are in these spaces promoting their mortgage products. Fewer independent mortgage originators are promoting their services on these platforms. That’s an opp...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | January 2019 
These Habits Can Help Beat a Mortgage-Industry Lull
If you have been in the mortgage industry for any length of time, you know the industry weathers ups and downs. The only way to get through those down periods is to develop and maintain a set of daily...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Commercial | January 2019 
Create a Quantitative Marketing Advantage
Marketing success is often contingent on an ability to tailor hyper-targeted messages to prospects across a variety of mediums. That is particularly true if you are a commercial mortgage broker. ...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | January 2019 
Pounce Early to Set Up Mortgage Success
Mortgage professionals must decide between two opposite paths in 2019: thrive or just survive. You need to ask yourself: Am I pushing myself and my team to place all the chips on the table and p...
By Dennis Black, CEO, Dennis Black and Associates

Residential | January 2019 
Stand Out in the Age of Mortgage Automation
The mortgage industry is undergoing a rapid evolution that is upending what once was a solemn, weighty process. The advent of technology, new rules and now automation are all changing the originator-b...
By Michael Sunnaa, production manager for neighborhood lending, Wallick & Volk

Residential | December 2018 
Flip the Script on Mortgage-Lead Generation
Long gone are the days of phone dialing for dollars, for hours on end, just to reach a live prospect. This approach is incredibly inefficient and does not yield the best results. Keeping in touch with...
By Joe Wu, CEO, Voicent

Residential | December 2018 
Build Your Mortgage Business by Developing Yourself
As a mortgage originator, you must develop yourself in many ways, from learning new loan programs and more effective ways to communicate to establishing good habits and daily discipline for such thing...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | December 2018 
Renovation Loans: The Next Great Niche?
Sure, you’re a mortgage originator, but what’s stopping you from helping your clients line up a loan for a new pool or helping them arrange financing to buy and completely renovate a drab old home? Or...
By Jeff Leinan, executive vice president, Plaza Home Mortgage

Residential | December 2018 
The Interest Rate Shouldn’t Be the End of the Discussion
When real estate investors shop for financing, the interest rate is almost always a key consideration. Similarly, originators often tout the interest rate as a selling point of the loans they offer. ...
By Robert Greenberg, chief marketing officer, Patch of Land

 
 

< First | < Prev  | 1 | 2 | 3 | 4 | 5 | >> | Next > | Last >



 

 




 
 

 
 

© 2019 Scotsman Guide Media. All Rights Reserved.  Terms of Use  |  Privacy Policy