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Articles about Marketing


Commercial | September 2019 
Shaking the Foundations
The hotel industry has experienced a major disruption in recent years due to the meteoric rise of Airbnb. The California startup mushroomed into a $38 billion business in less than a decade. The...
By Ben Mizes, co-founder and CEO, Clever Real Estate

Residential | September 2019 
Fuel Innovation with Property Data
Today’s mortgage industry is competitive. With the onslaught of nonbank lenders, digital solutions and fintech companies that have hit the sector, it’s becoming increasingly important for lender...
By Kara Taylor, vice president of marketing, Attom Data Solutions

Residential | September 2019 
A Better Way to Handle Marketing
The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers and maintaining strong relationships with refer...
By Kirk King, president, Continuity Programs Inc.

Residential | September 2019 
Bring the Borrowers Into Focus
Ten years ago, the most advanced marketing discussions on lead generation revolved around clicks and conversion funnels, or getting people to visit your website and turning those visits into a sale. ...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | September 2019 
Shoot It and Post It
Key Points The “must-haves” for successful originators--> ...
By Ryan Ehler, loan officer, Price Mortgage LLC

Residential | September 2019 
Pop Off the Screen
The time for video marketing is now. This tool is an extremely effective way to advertise a mortgage company’s services on digital and social channels. It continues to be a successful path for reachin...
By Sarah DeCiantis, executive vice president and chief marketing officer, United Wholesale Mortgage (UWM)

Residential | September 2019 
Seize Control of Your Future
Key Points The “mu...
By Michael Brenning, chief production officer, Deephaven Mortgage

Commercial | August 2019 
Don’t Keep Your Surety Bond a Secret
Definition Surety Bond Mortgage lenders, brokers, servicers and origin...
By Eric Weisbrot, chief marketing officer, JW Surety Bonds

Residential | August 2019 
Star Behind the Scenes
It’s important to keep in mind that all business relationships are a two-way street. If they’re not, well … as they say — all bad deals will come to an end. In addition to being awesome at closing loa...
By Eric Tishaw, chief balloon inflator, Direct Path Coaching

Commercial | July 2019 
Hit All the Right Notes
Some commercial mortgage brokers are under the false impression that nonbank private lenders, given their flexibility, will accept a breezy and second-rate presentation — that you can essentially ta...
By Milton Franklin, founder and president, Commercial Mortgage Exchange Inc.

Commercial | July 2019 
Market the Right Way for Growth
Marketing in the lending world is tricky. Financial companies, including commercial mortgage brokerages, often spend lots of money on ads, leads and branding, with dubious returns on these inves...
By Ryan Roberts, senior director of marketing, Triumph Capital Partners

Residential | July 2019 
Put This Mortgage Industry Truism to the Test
Key Points ...
By Hiroshi Hishida, owner, North Star Capital Management LLC

Residential | July 2019 
Lead Generation Calls for a Hybrid Approach
It has long been said in the mortgage industry that you need to make a decision early in your career: Will you be a self-sourced loan originator, or will you work as an originator in a call cent...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Commercial | June 2019 
Seven Habits to Live By
There’s no one way for a commercial mortgage broker to do business. Some sell technology, some sell convenience and some sell pricing. All successful mortgage brokers tend to have one virtue in common...
By Garry Barnes, director, PW Partners Consultancy

Residential | May 2019 
The Power of Sharing
Most of us dip into social media at least once a day. Some of us are in and out of it all day long. And we are often in it for different reasons.  Typically, mortgage originators read, write and share...
By Niki Nevarez, regional vice president of operations, Mountain West Financial


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