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Articles about Marketing

 

Residential | November 2019 
Survive the Price Battles
This year has turned out to be a true bonanza for the majority of the mortgage industry — record volumes and higher earnings for originators than anyone could have anticipated during the first quarter...
By Dennis Black, CEO, Dennis Black and Associates

Residential | November 2019 
Keep an Eye on These Numbers
Definition Business analytics Statistical methods and techniques used ...
By Jovan Vaughn, designated broker, Mortgage Point

Residential | November 2019 
Get Your Name in Front of Clients
As a mortgage originator operating your own business, big or small, keeping up with the competition through marketing can be a challenging task. There are countless ways to market your business in tod...
By Eric Weisbrot, chief marketing officer, JW Surety Bonds

Residential | November 2019 
Grappling with Unintended Consequences
People in the mortgage origination business wrestle daily with regulations. There may be no industry that faces more government regulations than the mortgage business. Regulations add to the cost of l...
By Dick Lepre, senior loan adviser, RPM Mortgage

Residential | November 2019 
Stay Consistent With Your Marketing Push
Consistency is key to anything in life and the same goes for marketing plans for mortgage originators. Too many originators abandon their marketing strategies too early. If you want to close five or m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2019 
Robots Won’t Be Taking Your Job
If the website WillRobotsTakeMyJob.com is any indication, people are scared that the rise in automation will cause the human workforce to suffer. Mortgage originators have a 98% chance of seeing their...
By Mike Gulitz, CEO, Jungo

Residential | October 2019 
Examine the Upside and Downside of Technology
Technology and automation are wonderful when it comes to making the job of a loan originator, processor, underwriter, funder, closer and mortgage-document drawer easier and less stressful. Raise your ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2019 
These Tips Will Energize Your Marketing Plan
Is traditional marketing not bringing the stream of referrals you’ve come to expect? The draw-back to traditional marketing is that it’...
By Jeffrey Nelson, creator, AgentMagnet.com

Residential | October 2019 
Consider Homebuying From the Borrower’s Perspective
The housing crash of a decade ago taught everyone a series of painful lessons. To ensure the market could withstand future economic downturns, protective measures were put int...
By Ben Anderson, owner, Ben Anderson 365

Residential | December 2019 
Consider Homebuying From the Borrower’s Perspective
The housing crash of a decade ago taught everyone a series of painful lessons. To ensure the market could withstand future economic downturns, protective measures were put into place. One ...
By Ben Anderson, owner, Ben Anderson 365

Commercial | September 2019 
Shaking the Foundations
The hotel industry has experienced a major disruption in recent years due to the meteoric rise of Airbnb. The California startup mushroomed into a $38 billion business in less than a decade. The...
By Ben Mizes, co-founder and CEO, Clever Real Estate

Residential | September 2019 
Fuel Innovation with Property Data
Today’s mortgage industry is competitive. With the onslaught of nonbank lenders, digital solutions and fintech companies that have hit the sector, it’s becoming increasingly important for lender...
By Kara Taylor, vice president of marketing, Attom Data Solutions

Residential | September 2019 
A Better Way to Handle Marketing
The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers and maintaining strong relationships with refer...
By Kirk King, president, Continuity Programs Inc.

Residential | September 2019 
Bring the Borrowers Into Focus
Ten years ago, the most advanced marketing discussions on lead generation revolved around clicks and conversion funnels, or getting people to visit your website and turning those visits into a sale. ...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | September 2019 
Shoot It and Post It
Key Points The “must-haves” for successful originators--> ...
By Ryan Ehler, loan officer, Price Mortgage LLC

 
 

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