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Articles about Social Media


Residential | November 2019 
Get Your Name in Front of Clients
As a mortgage originator operating your own business, big or small, keeping up with the competition through marketing can be a challenging task. There are countless ways to market your business in tod...
By Eric Weisbrot, chief marketing officer, JW Surety Bonds

Residential | November 2019 
Stay Consistent With Your Marketing Push
Consistency is key to anything in life and the same goes for marketing plans for mortgage originators. Too many originators abandon their marketing strategies too early. If you want to close five or m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2019 
These Tips Will Energize Your Marketing Plan
Is traditional marketing not bringing the stream of referrals you’ve come to expect? The draw-back to traditional marketing is that it’...
By Jeffrey Nelson, creator,

Residential | September 2019 
Shoot It and Post It
Key Points The “must-haves” for successful originators--> ...
By Ryan Ehler, loan officer, Price Mortgage LLC

Residential | September 2019 
Pop Off the Screen
The time for video marketing is now. This tool is an extremely effective way to advertise a mortgage company’s services on digital and social channels. It continues to be a successful path for reachin...
By Sarah DeCiantis, executive vice president and chief marketing officer, United Wholesale Mortgage (UWM)

Residential | September 2019 
Dive Deep Into Social Media
You’ve heard about the merits of social media, and while you know it can be used to attract clientele, you’ve stopped short of actually doing it. Maybe you struggle learning a new platform, worry abou...
By Erin Addesso, CEO and founder, Triple Threat Success Coaching and Marketing

Residential | August 2019 
Star Behind the Scenes
It’s important to keep in mind that all business relationships are a two-way street. If they’re not, well … as they say — all bad deals will come to an end. In addition to being awesome at closing loa...
By Eric Tishaw, chief balloon inflator, Direct Path Coaching

Residential | July 2019 
Lead Generation Calls for a Hybrid Approach
It has long been said in the mortgage industry that you need to make a decision early in your career: Will you be a self-sourced loan originator, or will you work as an originator in a call cent...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | May 2019 
The Power of Sharing
Most of us dip into social media at least once a day. Some of us are in and out of it all day long. And we are often in it for different reasons.  Typically, mortgage originators read, write and share...
By Niki Nevarez, regional vice president of operations, Mountain West Financial

Residential | April 2019 
Cooperate and Flourish
The current U.S. economic environment and the mortgage-industry market contradict each other in many ways. On the one hand, mortgage rates are still below 5 percent, housing values are sky-high, mortg...
By Mike Querrey, national sales manager, Castle & Cooke Mortgage

Residential | March 2019 
Mortgage Originators Need to Think Like Business Owners
You are a licensed mortgage originator who generates your own loans. You are not receiving a 9-to-5 paycheck. You need to produce or you’re not getting paid. Your company did not give you your li...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2019 
Entice the Best by Building Your Leadership Brand
The evolution of mortgage recruiting is generating a lot of noise recently. Mortgage leaders are often puzzled why their direct solicitations often return lackluster results. A few are making si...
By Richard Milligan, president, 4C Recruiting

Residential | February 2019 
Choose the Marketing Roads Less Traveled
The bigger mortgage companies already are in these spaces promoting their mortgage products. Fewer independent mortgage originators are promoting their services on these platforms. That’s an opp...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | November 2018 
Video Connects People in the Mortgage Business
The mortgage business can be brutal. Industry veterans are always looking over their shoulders at the market, the rates, the competition and now the internet. They need a magic weapon to overcome bein...
By Shirleen Von Hoffmann, principal, Home Builders Edge

Residential | September 2018 
This Road Map Generates Leads
There are an endless number of marketing avenues mortgage originators can explore to generate leads. Some are like highways filled with traffic and others potentially lead to dead ends. Do you pay a t...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros


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