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Articles about Social Media

 

Residential | July 2019 
Lead Generation Calls for a Hybrid Approach
It has long been said in the mortgage industry that you need to make a decision early in your career: Will you be a self-sourced loan originator, or will you work as an originator in a call cent...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | May 2019 
The Power of Sharing
Most of us dip into social media at least once a day. Some of us are in and out of it all day long. And we are often in it for different reasons.  Typically, mortgage originators read, write and share...
By Niki Nevarez, regional vice president of operations, Mountain West Financial

Residential | April 2019 
Cooperate and Flourish
The current U.S. economic environment and the mortgage-industry market contradict each other in many ways. On the one hand, mortgage rates are still below 5 percent, housing values are sky-high, mortg...
By Mike Querrey, national sales manager, Castle & Cooke Mortgage

Residential | March 2019 
Mortgage Originators Need to Think Like Business Owners
You are a licensed mortgage originator who generates your own loans. You are not receiving a 9-to-5 paycheck. You need to produce or you’re not getting paid. Your company did not give you your li...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | March 2019 
Entice the Best by Building Your Leadership Brand
The evolution of mortgage recruiting is generating a lot of noise recently. Mortgage leaders are often puzzled why their direct solicitations often return lackluster results. A few are making si...
By Richard Milligan, president, 4C Recruiting

Residential | February 2019 
Choose the Marketing Roads Less Traveled
The bigger mortgage companies already are in these spaces promoting their mortgage products. Fewer independent mortgage originators are promoting their services on these platforms. That’s an opp...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | November 2018 
Video Connects People in the Mortgage Business
The mortgage business can be brutal. Industry veterans are always looking over their shoulders at the market, the rates, the competition and now the internet. They need a magic weapon to overcome bein...
By Shirleen Von Hoffmann, principal, Home Builders Edge

Residential | September 2018 
This Road Map Generates Leads
There are an endless number of marketing avenues mortgage originators can explore to generate leads. Some are like highways filled with traffic and others potentially lead to dead ends. Do you pay a t...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | September 2018 
Build Your Brand Based on Trust
Marketing can be a powerful tool for mortgage originators looking to stand out in this increasingly competitive industry. Whether you’re pursuing new leads, staying connected with past clients or buil...
By Stephen Moffat, chief marketing officer, Guaranteed Rate companies

Residential | August 2018 
Harness the Power of Social Media
  Percentage of U.S. adults using social media sites: Source: Pew Research ...
By Siera Smith, vice president of operations, Webmax Digital Mortgage Solutions

Residential | August 2018 
How to Shine in This Job Market
­ If you’re a mortgage originator thinking about your career, the ever-changing job market and recent layoffs in the industry may leave you wondering: How can I enhance my personal...
By Dave Chung, co-founder and managing director, CreditXpert Inc.

Residential | July 2018 
Virtual Reality Can Boost Originator-Recruiting Efforts
When attempting to attract top talent, mortgage companies and other businesses put on display their culture, key people, community involvement and the benefits of their workplaces. What can set your m...
By Jeff Jensen, past president, Washington Mortgage Bankers Association

Residential | January 2018 
Celebrate Your Resolve to Be Social
Ask people about their New Year’s resolutions and you will get a variety of answers. Perhaps you will hear about a weight-loss goal, a challenge to quit a bad habit, or a promise to finally take a tri...
By Lauren Grove, social media and analytics coordinator, Inlanta Mortgage Inc.

Residential | October 2017 
Relationships Are Marketing Gold
Most industries rely on relationships as the cornerstone for success, and mortgage-loan origination is no exception. In a world with constant pressure on rates and prices, solid relationships are more...
By Sarah Valentini, president and principal, Radius Financial Group Inc.

Commercial | September 2017 
Draw Up a Winning Marketing Strategy
Blog posts and presentations about business-to-business (B2B) digital-marketing campaigns often make the entire process sound so simple. In truth, it isn’t. Why else are there so many companies trying...
By Alex Vasilakos, director of marketing, The Finance Marketing Group

 
 

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