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Articles about Social Media


Residential | September 2017 
The New Face of the Market
A lot of discussion these days surrounds millennials (individuals ages 18-34) and diverse market segments. Part of the reason for this interest is that the millennial generation is the largest consume...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | September 2017 
Review Your Reviews
When someone asks, “What type of work do you do?” you probably say something like: “I’m a loan originator,” or “I’m a branch manager,” or “I own a mortgage company.” While these are factuall...
By Daryl Spector, founder, Close More Loans USA

Residential | September 2017 
Go Social to Get Local Leads
There are so many marketing avenues that mortgage companies and loan originators can spend their time, energy and money on to increase their purchase and refinance business that trying to figure...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | September 2017 
Get Into the Headlines
It is important for mortgage originators to build a personal identity and relate to their customers. Personal branding is a great tool for building business and furthering a career. It allows potentia...
By Jeffrey Nelson, creator,

Residential | September 2017 
Supporting Success
It takes several characteristics to be a great loan originator. An originator needs drive, tenacity, a hint of charm, an ability to make strong connections with people in a limited period of time and ...
By Nikki Groff, chief marketing and business development officer, Wallick & Volk Mortgage

Residential | September 2017 
Forging a Digital Connection
Few words get mortgage loan originators, branch managers and marketing professionals as excited about life as the term “social media.” Perhaps “fast closing” or “free food.” Something special happens ...
By Dawn Dawson, marketing director, Mortgage Solutions Financial

Residential | July 2017 
Compete on an Equal Footing
Has the thought ever crossed your mind about what your business would look like if you could level the playing field against your biggest competitors? Better yet, what would it mean to you if you coul...
By Daryl Spector, founder, Close More Loans USA

Residential | May 2017 
Digital Ads Pack a Punch
A recent Nielsen Co. audience report shows that last year Americans spent nearly 11 hours a day, on average, consuming media via a digital device. That’s up from about 10 hours in 2015. And th...
By Lauren Walker, director of content, Adwerx

Residential | May 2017 
Keep Calm and Carry On
Professionalism is important in the mortgage industry. Mortgage originators are advisers on the largest investment most people make in their lives. Borrowers want to know they can trust the person gui...
By Houtan Hormozian, vice president, Crestico Inc.

Residential | March 2017 
Capitalize on the Web
Online advertising has evolved from a high-dollar, relatively vague marketing tactic to something almost any small business can do well — although few do, yet. From real estate agents to insur...
By Craig Rowe, contributor, Adwerx

Residential | March 2017 
Master Online Interactions
With winter ending, mortgage companies begin turning their attention toward the spring buying season and new business-development efforts. With millennials poised to make an imprint on the housi...
By Maureen Cioni, social media manager, Mortgage Network Inc.

Residential | March 2017 
Simplify the Recruiting Challenge
A successful branch manager in the mortgage-origination business needs the suave, out-going and persuasive personality of a salesperson and the poise, self-motivation and integrity of a...
By Kevin Allen, senior vice president — national sales manager, Waterstone Mortgage Corp.

Residential | November 2016 
Building Marketing Pillars
There are many avenues you can explore when generating leads in the mortgage industry, including both free and paid systems. You can connect with other industry leaders at events or search the web for...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2016 
Differentiate Yourself Online
If you want to increase the number of inquiries you get from your mortgage website, you should know it’s not all about showing up first in search results. Does your website look like a clone of every ...
By John Walko, co-owner and marketing specialist,

Residential | September 2016 
The Recipe for Professional Success
Italian cooks are known for eating “in” more often than they eat “out” because they do not always trust that someone else can make their favorite dish as well as they can. Whether they call it sauce o...
By Sarah Valentini, president and principal, Radius Financial Group Inc.


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