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Articles about Social Media


Residential | July 2018 
Virtual Reality Can Boost Originator-Recruiting Efforts
When attempting to attract top talent, mortgage companies and other businesses put on display their culture, key people, community involvement and the benefits of their workplaces. What can set your m...
By Jeff Jensen, past president, Washington Mortgage Bankers Association

Residential | January 2018 
Celebrate Your Resolve to Be Social
Ask people about their New Year’s resolutions and you will get a variety of answers. Perhaps you will hear about a weight-loss goal, a challenge to quit a bad habit, or a promise to finally take a tri...
By Lauren Grove, social media and analytics coordinator, Inlanta Mortgage Inc.

Residential | October 2017 
Relationships Are Marketing Gold
Most industries rely on relationships as the cornerstone for success, and mortgage-loan origination is no exception. In a world with constant pressure on rates and prices, solid relationships are more...
By Sarah Valentini, president and principal, Radius Financial Group Inc.

Commercial | September 2017 
Draw Up a Winning Marketing Strategy
Blog posts and presentations about business-to-business (B2B) digital-marketing campaigns often make the entire process sound so simple. In truth, it isn’t. Why else are there so many companies trying...
By Alex Vasilakos, director of marketing, The Finance Marketing Group

Commercial | September 2017 
Invest in Your Online Presence
We all know that every commercial mortgage broker needs a website that draws people in, including potential borrowers, referral sources and commercial mortgage leads. It’s a simple fact that in the di...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | September 2017 
The New Face of the Market
A lot of discussion these days surrounds millennials (individuals ages 18-34) and diverse market segments. Part of the reason for this interest is that the millennial generation is the largest consume...
By L. Maria Vergara, president, NAHREP Consulting Services

Residential | September 2017 
Review Your Reviews
When someone asks, “What type of work do you do?” you probably say something like: “I’m a loan originator,” or “I’m a branch manager,” or “I own a mortgage company.” While these are factuall...
By Daryl Spector, founder, Close More Loans USA

Residential | September 2017 
Go Social to Get Local Leads
There are so many marketing avenues that mortgage companies and loan originators can spend their time, energy and money on to increase their purchase and refinance business that trying to figure...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | September 2017 
Get Into the Headlines
It is important for mortgage originators to build a personal identity and relate to their customers. Personal branding is a great tool for building business and furthering a career. It allows potentia...
By Jeffrey Nelson, creator,

Residential | September 2017 
Supporting Success
It takes several characteristics to be a great loan originator. An originator needs drive, tenacity, a hint of charm, an ability to make strong connections with people in a limited period of time and ...
By Nikki Groff, chief marketing and business development officer, Wallick & Volk Mortgage

Residential | September 2017 
Forging a Digital Connection
Few words get mortgage loan originators, branch managers and marketing professionals as excited about life as the term “social media.” Perhaps “fast closing” or “free food.” Something special happens ...
By Dawn Dawson, marketing director, Mortgage Solutions Financial

Residential | July 2017 
Compete on an Equal Footing
Has the thought ever crossed your mind about what your business would look like if you could level the playing field against your biggest competitors? Better yet, what would it mean to you if you coul...
By Daryl Spector, founder, Close More Loans USA

Residential | May 2017 
Digital Ads Pack a Punch
A recent Nielsen Co. audience report shows that last year Americans spent nearly 11 hours a day, on average, consuming media via a digital device. That’s up from about 10 hours in 2015. And th...
By Lauren Walker, director of content, Adwerx

Residential | May 2017 
Keep Calm and Carry On
Professionalism is important in the mortgage industry. Mortgage originators are advisers on the largest investment most people make in their lives. Borrowers want to know they can trust the person gui...
By Houtan Hormozian, vice president, Crestico Inc.

Residential | March 2017 
Capitalize on the Web
Online advertising has evolved from a high-dollar, relatively vague marketing tactic to something almost any small business can do well — although few do, yet. From real estate agents to insur...
By Craig Rowe, contributor, Adwerx


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