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Articles about Social Media


Residential | September 2016 
Make Your Marketing Stand Out, or Stand Aside
The biggest barrier to your success right now isn’t the economy. It’s your marketing. The housing industry is an ever-changing environment, and your customers are the targets of more marketing campaig...
By Carl Markman, director of national sales, REMN Wholesale

Residential | April 2016 
Going Digital: It’s Not Difficult
The mortgage industry is all about business development — and nothing is more relatable to development than the digital world. Although many people preach the gospel of going digital, few have really ...
By Brandon Simmons, digital manager, Open Mortgage LLC

Residential | March 2016 
Get to Know Social Media
Care to step into the world of social media? Why not? You are a vast wealth of life and mortgage knowledge, you have products and skills to offer, and once you get to know the basics, it...
By Sarah Lubran, broker and marketing coordinator, Velocity Mortgage Capital

Residential | December 2015 
Slay the Time Monster
It’s one of the biggest demons looming over all businesspeople, particularly mortgage loan originators. No matter how much work they get done, there’s never enough time in a day to do absolutely every...
By Mike Jensen, executive vice president of growth, Academy Mortgage Corp.

Residential | September 2015 
Niche Marketing Is an Exacting Art
When developing your business plan, or marketing plan, it’s important to consider where to spend your time and resources. After all, there are riches in the niches. Niche marketing can help you g...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | September 2015 
3 Steps to Master Social Media
There is a famous concept in marketing known as the “Four P’s” — product, place, price and promotion. Understand these, many within the industry say, and you will understand how to effectively market ...
By Kristi Kovalak, principal, K2 Marketing & Communications

Commercial | September 2015 
Keep Your Media Message on Target
Public relations, or PR, is only one part of an effective marketing program, and it’s different than an advertising campaign. In fact, if your PR efforts have the feel of an advertisement, they’re sur...
By Sydnie Moore, principal, Moore & Moore Communications

Commercial | September 2015 
Attract the Right Following
It’s a mistake to ignore social media — if you’re like many commercial mortgage originators, you already know that. But do you know the pitfalls that can derail your social marketing efforts and, some...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | February 2015 
Stand Out From the Competition
The mortgage industry can be a difficult business. Brokers and bankers have no direct control over the economy, no forecast into future rates and no certain insight about the number of people looking ...
By Chad Jampedro, president and co-owner, GSF Mortgage Corp.

Residential | February 2015 
Shine a Light on Your Niche
As you venture farther into the new year, you may want to shine a light on your life, your career and the mortgage industry at large. The industry has changed in the past few years, and yet in many wa...
By Laura Burke, president, Global Tax Training Institute

Residential | January 2015 
Broadening Your Network
The pace of the world gets faster and our professional resources constantly change, so it begins to get complicated figuring out and utilizing the best ways to network and market yourself. With so man...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | December 2014 
Unmasking Your New Brand
Picture for a moment a job opportunity you wouldn’t want to pass up. Hold it up like a mask and look into an imaginary mirror. What would it look like? Perhaps it’s a chance to pioneer a nation...
By Ed Gosselin, vice president of mortgage lending, Guaranteed Rate

Residential | April 2009 
9 Ways to Make Social Media Work for You
The Internet has changed from being an information-based tool to one that is conversation-based. People are talking, researching, recommending and criticizing products, services and companies in all c...
By Marco Carbajo, owner and president, UCan2 Inc.

Residential | October 2014 
Make Your Expert Voice Heard
In the early years of the Internet, blogging was often viewed as an online diary — a fun thing not to be taken too seriously. Perhaps a college student studying abroad would write about experiences in...
By Victoria Araj, blog team leader, Quicken Loans Zing Blog

Commercial | October 2014 
Boost Your Business With Social Media
Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable too...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.


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