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Articles about Social Media


Residential | March 2017 
Master Online Interactions
With winter ending, mortgage companies begin turning their attention toward the spring buying season and new business-development efforts. With millennials poised to make an imprint on the housi...
By Maureen Cioni, social media manager, Mortgage Network Inc.

Residential | March 2017 
Simplify the Recruiting Challenge
A successful branch manager in the mortgage-origination business needs the suave, out-going and persuasive personality of a salesperson and the poise, self-motivation and integrity of a...
By Kevin Allen, senior vice president — national sales manager, Waterstone Mortgage Corp.

Residential | November 2016 
Building Marketing Pillars
There are many avenues you can explore when generating leads in the mortgage industry, including both free and paid systems. You can connect with other industry leaders at events or search the web for...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2016 
Differentiate Yourself Online
If you want to increase the number of inquiries you get from your mortgage website, you should know it’s not all about showing up first in search results. Does your website look like a clone of every ...
By John Walko, co-owner and marketing specialist,

Residential | September 2016 
The Recipe for Professional Success
Italian cooks are known for eating “in” more often than they eat “out” because they do not always trust that someone else can make their favorite dish as well as they can. Whether they call it sauce o...
By Sarah Valentini, president and principal, Radius Financial Group Inc.

Residential | September 2016 
Make Your Marketing Stand Out, or Stand Aside
The biggest barrier to your success right now isn’t the economy. It’s your marketing. The housing industry is an ever-changing environment, and your customers are the targets of more marketing campaig...
By Carl Markman, director of national sales, REMN Wholesale

Residential | April 2016 
Going Digital: It’s Not Difficult
The mortgage industry is all about business development — and nothing is more relatable to development than the digital world. Although many people preach the gospel of going digital, few have really ...
By Brandon Simmons, digital manager, Open Mortgage LLC

Residential | March 2016 
Get to Know Social Media
Care to step into the world of social media? Why not? You are a vast wealth of life and mortgage knowledge, you have products and skills to offer, and once you get to know the basics, it...
By Sarah Lubran, broker and marketing coordinator, Velocity Mortgage Capital

Residential | December 2015 
Slay the Time Monster
It’s one of the biggest demons looming over all businesspeople, particularly mortgage loan originators. No matter how much work they get done, there’s never enough time in a day to do absolutely every...
By Mike Jensen, executive vice president of growth, Academy Mortgage Corp.

Residential | September 2015 
Niche Marketing Is an Exacting Art
When developing your business plan, or marketing plan, it’s important to consider where to spend your time and resources. After all, there are riches in the niches. Niche marketing can help you g...
By Laura Martell, marketing manager, Mountain West Financial Inc.

Residential | September 2015 
3 Steps to Master Social Media
There is a famous concept in marketing known as the “Four P’s” — product, place, price and promotion. Understand these, many within the industry say, and you will understand how to effectively market ...
By Kristi Kovalak, principal, K2 Marketing & Communications

Commercial | September 2015 
Keep Your Media Message on Target
Public relations, or PR, is only one part of an effective marketing program, and it’s different than an advertising campaign. In fact, if your PR efforts have the feel of an advertisement, they’re sur...
By Sydnie Moore, principal, Moore & Moore Communications

Commercial | September 2015 
Attract the Right Following
It’s a mistake to ignore social media — if you’re like many commercial mortgage originators, you already know that. But do you know the pitfalls that can derail your social marketing efforts and, some...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | February 2015 
Stand Out From the Competition
The mortgage industry can be a difficult business. Brokers and bankers have no direct control over the economy, no forecast into future rates and no certain insight about the number of people looking ...
By Chad Jampedro, president and co-owner, GSF Mortgage Corp.

Residential | February 2015 
Shine a Light on Your Niche
As you venture farther into the new year, you may want to shine a light on your life, your career and the mortgage industry at large. The industry has changed in the past few years, and yet in many wa...
By Laura Burke, president, Global Tax Training Institute


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