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Articles about Social Media


Residential | September 2014 
Getting Your Compliance Ducks in a Row
In today’s media-driven environment, it’s probably impossible to avoid your mortgage company’s exposure to social media. And why would you want to? Social media can be a powerful marketing tool. ...
By Daniella Casseres, attorney, Offit Kurman PA’s financial institutions-compliance practice group

Residential | September 2014 
A New Dimension for Your Marketing Efforts
If you’re a residential broker looking to expand your product offerings to include small commercial mortgages, marketing yourself appropriately will be a key factor in determining your success. You ...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | September 2014 
Own Your Digital Space
Gone are the days of phonebook ads, local-newspaper ads, sign riders, direct mail and printed rate sheets as traditional mediums for loan originators to market themselves and their services. Although ...
By Mike Jensen, executive vice president of growth, Academy Mortgage Corp.

Residential | September 2014 
A recent tweet from the online mortgage lender Quicken Loans sounds more like a Martha Stewart tip than a sales pitch. “Give your year a midsummer refresher with these greenery elements,” ...
By Neal McNamara, chief reporter, Scotsman Guide Media

Commercial | September 2014 
What’s In Your Name?
Sometimes the mere mention of a product or company name inspires consumer confidence, yet the name in and of itself has little, if any, significance. For example, a generic product such as facial ti...
By Anita Huedepohl, founder and CEO, Liberty Funding

Residential | June 2014 
Social Media Risks and Rewards
Smart businesses have always recognized that they need to be where their customers expect to find them. When it was clear that social media was here to stay, many mortgage companies created a social m...
By Janet E. Church, co-founder, Brandle Inc.; and Chip Roberson, founder and CEO, Brandle Inc.

Residential | June 2014 
Numbers Make for a Horror Story
When it comes to mortgage origination, bankers and brokers are inundated with numbers. Consider the amount of daily number crunching your business must contend with. Besides running credit scores, wei...
By Chad Jampedro, president and co-owner, GSF Mortgage Corp.

Residential | June 2014 
Focus on Faxing
The mortgage industry is facing a transitional time, with new regulations and a market downturn at the top of many originators’ minds. As mortgage companies look to trim their information-technology b...
By Tim Dubes, senior enterprise marketing manager, eFax Corporate, j2 Global Inc.

Residential | May 2014 
Add Technology to Traditional Customer Service
As we marvel at technology that evolves more quickly than many of us can keep pace with, the mortgage industry must not let the opportunities it offers to slip by. Mortgage professionals who are self-...
By Michael Mekler, mortgage adviser, Samuel Scott Financial Group

Residential | April 2014 
Finding Business in the Commercial Market
For residential mortgage brokers, business development in the commercial field may seem like a challenging prospect. At the same time, however, turning down commercial loan applications that come ac...
By Emily Landgraf, social media coordinator, APEX Mortgage Corp.

Residential | February 2014 
Honing in on the Right Advertising Strategy
As technology advances at a break-neck pace, mortgage professionals have ever-expanding options to promote their businesses. The question they should be asking: Are they getting enough bang for their ...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | January 2014 
Boost the Value of Your Facebook Use
If you think your business is not ready for a global reach, think again. In today’s world, with virtually everyone “plugged in” to social media, there are few advertising outlets more topical, timely ...
By Audrey White, marketing manager, Poli Mortgage Group Inc

Residential | November 2013 
Take Yourself Out of the Conversation
Marketing isn’t a one-way street. Just like you don’t want to hear people only talking about themselves, you can’t expect to get others’ attention if all you do is brag about yourself and your service...
By Shaun Nilsson, co-founder, CityBlast

Residential | November 2013 
Sorting Through A Treasure Trove of Data
Since July 2011, the Consumer Financial Protection Bureau (CFPB) has received nearly 200,000 complaints made by customers against a wide range of financial organizations. Although this data withholds ...
By Steven J. Ramirez, chief executive officer, Beyond the Arc Inc.

Residential | November 2013 
Is Your Online Presence Delivering Results?
Unless you've been living under the proverbial rock for the past several years, you probably understand that social media — if used correctly — can be a powerful tool for your business. But with so ma...
By Casey Cunningham, chief executive officer and founder, XINNIX


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