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Articles about Social Media


Residential | November 2013 
Elevate Your Customer Service
Buying a home can be one of the most exciting experiences of a lifetime — and one of the most overwhelming, as well. Securing a mortgage can be a stressful endeavor for any homebuyer, particularly whe...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | December 2013 
The Changing Face of E-mail Marketing
With the rise of social media, some have decreed that the decline of e-mail is here. Although social media has its place, it remains a less formal means of communicating with clients than more tr...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | September 2013 
A Unique Brand Can Be Yours
As a mortgage originator, why should borrowers choose to do business with you? Is it because you are the best financial option, the best at your job or the closest in proximity? Most mortgage professi...
By Sarelyn Radecke, social media/marketing coordinator,; and Gretchen Wegrich, social media/marketing coordinator,

Commercial | September 2013 
Does Your Social Media Offer Real Value?
As social media proliferates throughout the real estate industry, an increased premium is being placed on the value of relevant content. The medium itself is no longer in dispute: Commercial mortgage ...
By James Huang, founder and partner, BRC Advisors

Residential | December 2012 
7 Tips for Crafting Online Newsletters
E-mail newsletters have become a popular approach to marketing, especially for small brokerages and banks. And why shouldn’t e-newsletters be popular? They’re inexpensive, easy to distribute and — the...
By Brian Rieger, principal, True Impact Communications

Residential | July 2013 
Take the Lead Online With LinkedIn
This past May, LinkedIn celebrated its 10th anniversary, and in those 10 years, it has grown to be a powerhouse of social media. Although its 225 million registered members pale in raw-number comparis...
By Ondar Tarlow, senior vice president and director of marketing, Impac Mortgage

Commercial | December 2010 
How to Be in 5 Places at the Same Time
One of the primary reasons mortgage brokers hesitate to integrate social media programs into their businesses is the perceived time it takes to start and maintain them. Who has the time to friend, lik...
By Carol M. Flammer, managing partner, mRELEVANCE LLC

Commercial | July 2010 
Get the Most from Social Media: 3 Tips
It seems as though everywhere you look, someone is writing about social media, talking about whether it is right for business or participating actively in it. Many mortgage companies, however, are sti...
By Mark Wallace, vice president of social media, EDR

Residential | January 2010 
Video Made the Marketing Star
Many people in the mortgage industry want to attract and retain a loyal client base using clever strategies that require virtually no marketing budget. Implementing Web 2.0 with video e-mails represen...
By Carl White, president, Time Mortgage

Residential | January 2010 
Building a Strategy for Social Media
In many respects, the business of being a mortgage broker has moved to the Web. Our customers typically look there first for loan products and rates, our partners can connect with us through Web-based...
By Rick Grant, principal, Rick Grant & Associates

Commercial | December 2011 
How to Market Successfully
In the past, traditional marketing for commercial hard-money mortgage brokers was localized: You placed an ad in the local newspaper or you posted a few bandit signs around your home and office. To su...
By Craig Grella, founder,

Residential | November 2011 
From Refinances to Purchases in 30 Days
Each month, there seems to be a new record-low mortgage rate; this past September, rates were 4.09 percent, a 50-year low. Home prices continue to fall and have decreased 32.7 percent from their peak ...
By Casey Cunningham, chief executive officer and founder, XINNIX

Residential | October 2011 
How to Create a Lead-Generating Blog
If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to call...
By J.C. Kiadii, customer-liaison manager,

Residential | May 2011 
How to Model-Match Your Business
The mortgage industry has had what seems to be a decade of changes in just the past few years — increasing regulation, decreasing home values, shrinking secondary markets, decreasing total origination...
By Eric Levin, managing partner, Hammerhouse LLC

Commercial | October 2012 
Do More with Less by Leveraging Technology
The past few years have been rough  for everyone in the real estate business. That hasn’t necessarily meant that there is any less work to be done, but it usually has meant that there isn’t as mu...
By Lance Pederson, chief operating officer and lead consultan, Fairway America


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