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Articles about Social Media


Residential | January 2010 
Building a Strategy for Social Media
In many respects, the business of being a mortgage broker has moved to the Web. Our customers typically look there first for loan products and rates, our partners can connect with us through Web-based...
By Rick Grant, principal, Rick Grant & Associates

Commercial | December 2011 
How to Market Successfully
In the past, traditional marketing for commercial hard-money mortgage brokers was localized: You placed an ad in the local newspaper or you posted a few bandit signs around your home and office. To su...
By Craig Grella, founder,

Residential | November 2011 
From Refinances to Purchases in 30 Days
Each month, there seems to be a new record-low mortgage rate; this past September, rates were 4.09 percent, a 50-year low. Home prices continue to fall and have decreased 32.7 percent from their peak ...
By Casey Cunningham, chief executive officer and founder, XINNIX

Residential | October 2011 
How to Create a Lead-Generating Blog
If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to call...
By J.C. Kiadii, customer-liaison manager,

Residential | May 2011 
How to Model-Match Your Business
The mortgage industry has had what seems to be a decade of changes in just the past few years — increasing regulation, decreasing home values, shrinking secondary markets, decreasing total origination...
By Eric Levin, managing partner, Hammerhouse LLC

Commercial | October 2012 
Do More with Less by Leveraging Technology
The past few years have been rough  for everyone in the real estate business. That hasn’t necessarily meant that there is any less work to be done, but it usually has meant that there isn’t as mu...
By Lance Pederson, chief operating officer and lead consultan, Fairway America

Commercial | October 2012 
4 Steps to Market Right
With generally positive sentiments about the availability of capital, many commercial mortgage brokers have begun to position themselves to capture a larger client base. To do so, they need to take a ...
By Judith Brower Fancher, CEO, Brower, Miller & Cole

Commercial | May 2012 
Online and Personal
Social media has become a virtual  necessity for commercial mortgage brokers and everyone else involved in the real estate industry. Despite its importance, however, social media should not repla...
By Houman Mahboubi, managing partner, BRC Advisors

Commercial | April 2012 
6 Tips to Get LinkedIn Right
Many LinkedIn users only scratch  the surface of what this social media platform has to offer. They may upload resumes, connect with those on their address books and mark LinkedIn as completed on...
By J.C. Kiadii, customer-liaison manager,

Commercial | January 2012 
Overcoming Challenges in Virtual Environments
There was once a time when arranging a loan involved dressing up and walking into lenders’ offices. All of the key players in the transaction would get together in person, hands extended and ready to ...
By Keri Williamson, manager of training and development, Digital Risk LLC

Commercial | January 2012 
Share Your Thinking, Not Your Contacts
Professionals across all industries strive to set themselves apart to adapt to the post-financial-crisis world. Commercial mortgage brokers also must differentiate themselves to succeed in a market wi...
By Margy Sweeney, principal, Akrete Communications

Commercial | January 2012 
Get Noticed without Breaking the Bank
Whether you are brand new to a brokerage, or simply trying to reach out to different client bases, it can be difficult to know how and where to spend limited marketing dollars. Conventional media...
By Blaise Dietz, managing director, The Cypress Organization LLC

Residential | June 2012 
Keep Pace with Social Media Changes
It can be all-too-common to hear people disparage the value of social media. Some may embrace new websites and networking opportunities, but others may believe that Facebook is a waste of time, that o...
By Shashank Shekhar, CEO, Arcus Lending

Residential | May 2012 
3 Tips for Inexpensive Marketing
When marketing in the mortgage industry, one of the main questions on the minds of brokers and originators is: How do you stay in front of people, generate leads and maintain lasting Realtor referral ...
By Merrick Pickens, director of public relations, Oak Mortgage Group

Residential | May 2012 
Embracing Social Media
Embracing social media as a key component of your company’s marketing strategy is quickly becoming as critical to success as traditional, outbound channels such as direct mail, telemarketing and trade...
By Patricia Reynard Hightower, CEO, Bayou Equity Mortgage


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