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Articles about Social Media


Residential | May 2012 
3 Tips for Inexpensive Marketing
When marketing in the mortgage industry, one of the main questions on the minds of brokers and originators is: How do you stay in front of people, generate leads and maintain lasting Realtor referral ...
By Merrick Pickens, director of public relations, Oak Mortgage Group

Residential | May 2012 
Embracing Social Media
Embracing social media as a key component of your company’s marketing strategy is quickly becoming as critical to success as traditional, outbound channels such as direct mail, telemarketing and trade...
By Patricia Reynard Hightower, CEO, Bayou Equity Mortgage

Residential | April 2012 
On Camera and Online
If a picture is a worth a thousand words, a short video must be worth a million words. For mortgage brokers and originators, including online videos in their marketing plans can allow their compani...
By Mike Cox, owner and host, Rates in Motion

Residential | March 2012 
5 Ways to Grow Your Business with Facebook
Marketing through social media is essential in any industry, and the mortgage industry is no exception. Brokers and originators who do not engage in Facebook, for instance — or use it incorrectly — ar...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | February 2012 
Keeping Pace with Internet-Savvy Consumers
In an age of free information and countless online financial tools, today’s Internet-savvy homebuyers are less willing to provide their contact information in exchange for a mortgage quote. If this tr...
By Adam Stein, CEO,

Residential | February 2012 
Adding Borrower Value Through Social Media
According to the Mortgage Bankers Association, there will be less than $1 trillion in loan originations in 2012. Considering that originations were approximately $3 trillion only a few years ago, the ...
By Rick Grant, principal, Rick Grant & Associates

Residential | January 2012 
Top 10 Tips for Working with Realtors
Savvy mortgage originators know that the key to a steady loan pipeline is forging relationships with top-performing real estate agents. If you are struggling to build and maintain relationships with R...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | January 2012 
4 Steps to Mastering Social Media
Social media has become the standard for online marketing, and mortgage brokers and originators who are asking if and how their company should use it may already be behind. Much of the competition is ...
By Jarred Alexandrov, social media architect, REIC

Residential | May 2013 
Build Business Through Storytelling
For many, this is the age of social media, a time when consumers turn not to the television and newspaper for their information, but rather look to friends — real and virtual — in their online social ...
By Rick Grant, principal, Rick Grant & Associates

Residential | April 2013 
Get Online and Get Noticed
With more than 500 million users on Facebook, hundreds of millions of tweets sent daily and more than 200 million registered users on LinkedIn, it’s not a question of if your company should leverage s...
By Ondar Tarlow, senior vice president and director of marketing, Impac Mortgage

Residential | April 2013 
The Business of Branding
The term “personal branding” may be a phrase you’ve heard a lot in recent years, sometimes being heralded as an indispensable marketing tool. But what exactly is a “personal brand” and what makes it i...
By Chip Poli, founder and CEO, Poli Mortgage Group Inc.

Residential | March 2013 
Compete for the Spotlight
 Over the past few years, changes in the mortgage industry have brought to borrowers’ attention the importance of working with mortgage brokers and originators who know how to navigate today’s le...
By Darrin Stobaugh, consultant

Residential | March 2013 
More Tools for Your Toolbox
In the past few years, the mortgage industry has seen a resurgence of products from the past. Whether it’s downpayment-assistance programs or asset-depletion programs, the lending arena is opening bac...
By Matt Steinmetz, branch manager, Envoy Mortgage

Residential | March 2013 
Creating a Powerful Web Presence
When the World Wide Web was first launched to the public, it changed the business world forever. Companies of all kinds began to extend beyond their brick-and-mortar walls, and that put an increasing ...
By Chad Jampedro, president and co-owner, GSF Mortgage Corp.

Residential | January 2013 
Focus on Interaction and Education
As 2013 begins, many mortgage professionals are focused on creating paths to becoming more successful. For some, 2012 was a frustrating year. It always felt as though the economy was taking one step f...
By Joe Amoroso, director of national sales, Real Estate Mortgage Network Inc.


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