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Articles about Technology


Residential | April 2019 
Pinpoint the Best Prospects
Let’s face reality: It’s hard to predict homebuying trends right now. Higher interest rates are keeping many prospective homebuyers, both first-time and existing, from entering the market. In fa...
By Tyler Sawyer, vice president and general manager of the rental, real estate, and property data and analytics business, Equifax

Residential | April 2019 
The Best Match Delivers Results
If you’ve ever worked any kind of sales job — as a loan originator or otherwise — you know the frustration that happens after spending hours with a customer, only for them to walk out without buying a...
By Ethan Ewing, co-founder, ProPair

Residential | April 2019 
Cooperate and Flourish
The current U.S. economic environment and the mortgage-industry market contradict each other in many ways. On the one hand, mortgage rates are still below 5 percent, housing values are sky-high, mortg...
By Mike Querrey, national sales manager, Castle & Cooke Mortgage

Commercial | March 2019 
Develop a Magic Touch
Uttered nearly a century ago by Nobel Peace Prize winner Christian Lous Lange, the notion that “technology is a useful servant but a dangerous master” has become more accurate every day. In the fast-p...
By Igor Zhizhin, president, American Street Capital LLC

Residential | March 2019 
The Real End of the Rainbow
It’s hard work to convert leads into paying clients. It would be a waste to subsequently watch competitors realize the full lifetime value of your borrowers.  But therein lies an opportunity for...
By Mike Eshelman, head of consumer finance, Jornaya; and Scott Payne, vice president of enterprise sales and client management, Home Captain

Residential | March 2019 
Borrowers Are on Their Phones and You Should Be, Too
In today’s competitive mortgage industry, creating an exceptional client experience is essential. Borrowers in this digital, I-want-it-now-age expect the mortgage proce...
By Susan Graham, president and chief operating officer, Financial Industry Computer Systems Inc.

Residential | March 2019 
Here’s the Secret to Building Origination Success
Key Points How to ...
By Ryan Kelley, founder, The Home Loan Expert, LLC.

Residential | March 2019 
Clients for Life Await
Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without eve...
By Kirk King, president, Continuity Programs Inc.

Commercial | February 2019 
Attract More Clients
  Key Points Marketing-campaign strategies to consider ...
By Ryan Roberts, senior director of marketing, Triumph Capital Partners

Residential | February 2019 
Remove the Compliance Burden
Mortgage originators are unique in the financial sector of the economy. In many other industries, a few huge corporations dominate the market, with smaller companies and independent professionals fill...
By Paul Dempsey, director of marketing, 360factors

Residential | February 2019 
Digital Reach Cuts Costs and Attracts Borrowers
In a host of industries, the promise of digital marketing and commerce, particularly through mobile channels, has exceeded the hype with consumers using digital channels to research and purchase every...
By Jennifer Henry, vice president and vertical marketing leader, Equifax Mortgage Services

Residential | February 2019 
Be Bold to Capture Untapped Leads
The mortgage business must overcome challenges that many other industries do not confront. Chief among them is building a base of loyal, repeat customers in an increasingly competitive market. T...
By Brandon Schnitzer, finance industry general manager, Natural Intelligence

Residential | February 2019 
Tech Doesn’t Have to Be the Death of the Loan Originator
As mortgage professionals embrace technology, technology is replacing mortgage professionals. It is one of the industry’s greatest challenges: the need to balance the insatiable appetite to invest in ...
By Rob Clennan, president, Mortgage Solutions Financial

Commercial | January 2019 
Create a Quantitative Marketing Advantage
Marketing success is often contingent on an ability to tailor hyper-targeted messages to prospects across a variety of mediums. That is particularly true if you are a commercial mortgage broker. ...
By Richard Sarkis, CEO and co-founder, Reonomy

Residential | January 2019 
Stand Out in the Age of Mortgage Automation
The mortgage industry is undergoing a rapid evolution that is upending what once was a solemn, weighty process. The advent of technology, new rules and now automation are all changing the originator-b...
By Michael Sunnaa, vice president of production, Doorway Home Loans


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