Advertising Deadlines & Specs 2024/2025
Table of Contents
2024/2025 Magazine Deadlines
Please Note: These magazine deadlines are subject to change without notice. A late fee may be assessed for any ad copy received after the deadline. If new artwork is not received by the deadline, Scotsman Guide will use the previous month’s ad copy. Cover artwork is due prior to the artwork deadline. Refer to your advertising agreement for the due date.
| Publication Month | Space Reservation Deadline | Listing/Ad Deadline |
|---|---|---|
| October 2024 | August 21 | August 22 |
| November 2024 | September 20 | September 23 |
| December 2024 | October 21 | October 22 |
| January 2025 | November 18 | November 19 |
| February 2025 | December 18 | December 19 |
| March 2025 | January 21 | January 22 |
| April 2025 | February 19 | February 20 |
| May 2025 | March 20 | March 21 |
| June 2025 | April 21 | April 22 |
| July 2025 | May 20 | May 21 |
| August 2025 | June 18 | June 20 |
| September 2025 | July 21 | July 22 |
| October 2025 | August 19 | August 20 |
| November 2025 | September 19 | September 22 |
| December 2025 | October 20 | October 21 |
Magazine Display Ads
Magazine Ad Specs
| Ad Type | Size | Safe Area | Bleed | Final Size | Template |
|---|---|---|---|---|---|
| Full Page | 9″ x 10.875″ | 8″ x 9.75″ | .125″ on all sides | 9.25″ x 11.125″ | Download |
| Full Page Spread | 18″ x 10.875″ | 17″ x 9.875″ | .125″ on all sides | 18.25″ x 11.125″ | Download |
| 1/2 Page | 8″ x 4.8125“ | NA | 0 | 8″ x 4.8125“ | Download |
| 1/4 Page | 3.875″ x 4.8125“ | NA | 0 | 3.875″ x 4.8125“ | Download |
Magazine Ad Submission Requirements
Preferred Format:
- High resolution PDF
- Embed all fonts
- CMYK
- 300 DPI
- No crop or bleed marks
- QR Codes should be 100% black, no color builds
Where To Send Your Files
Upload your files to appear in Scotsman Guide’s residential or commercial magazines.
If you would like to send us your files via email or Dropbox please contact our Production Department at production@scotsmanguide.com for instructions.
Disclaimer
Please be aware that artwork is subject to color/tonal shifts inherent to the printing process. The printer will strive to match the colors in your ad but cannot guarantee precise replication of colors.
Advertorial Guidelines
Does your ad contain more than 20% text? If so, these guidelines are made for you!
- Advertiser logo(s) must be included in the advertorial and meet a minimum sizeof 2.5 inches in width
- Advertisers may not include an ad within an ad
- Typefaces and layout should bear no resemblance to standard editorial templates in Scotsman Guide publications including, but not limited to, fonts, font size, leading, layout, style, illustration style and color
- No pull-quotes are allowed with similar look to Scotsman Guide templates
- Scotsman Guide will add the text “PAID ADVERTISEMENT” at the top of each page of every ad deemed an advertorial
- No reference to Scotsman Guide can be included in the headline or main body text
- Each advertorial ad should include at least one headline that is 18-point type or larger
- Scotsman Guide reserves the right to add a 1-point black keyline around the edge of the ad
Need Help?
For questions about ad formats or specifications contact the Production Department at production@scotsmanguide.com.
Magazine Cover Advertising
Cover Specs
Artwork for cover advertisements should be 9″ x 6.75″ with a .125″ bleed. The final size should be 9.25” wide x 7” high.
Look & Feel
Scotsman Guide is featuring your company, somewhat like Time’s “Person of the Year”. Hence, we require that our monthly front cover feature have the look and feel of the classic front cover of a magazine, rather than that of a display ad.
Splash Concept
The cover ad should be simple and eye-catching in its use of graphics and color. You can incorporate your company logo or URL in the design, however, the URL must be less than 3.625” long.
Teasers
Limit the words to one or two short phrases intended to pique readers’ interest and to entice them to look for more information about your company inside. The advertisement on the inside spread should relate to the cover teaser.
What Not to Include
Please do not include page references, phone numbers, email addresses or redirect links in your front cover ad. You can incorporate your company logo or URL in the design, however, the URL must be less than 3.625” long.
QR Codes
If you add a QR code it must be placed in the lower section of the ad and can be no larger than .5″.
Portrait Imagery
If portraits are included in ads or advertorial images, the portrait photography must be a professional-quality image (including lighting, wardrobe and overall general quality). Resolution must adhere to standard cover specs with the original photo being a minimum of 350 dpi at 100 percent.
Digital Advertising
Designing your own ad to be featured online? Get the specs you need below.
Website Display Advertising
| Ad Size | Billboard 970px x 250px Leaderboard 728px x 90px Skyscraper 160px x 600px |
|---|---|
| File Types | JPEG, GIF, PNG |
| Max File Size | 150k |
| Animation | Max 15 seconds (max of 4 frames looped 3 times) |
| Expansions | Not supported |
| Clickthrough URL | Any URL of your choice (please ensure any third-party served banners are set to open in a new window) |
| Tracking | Include your UTM campaign parameters in your click-through URL. Alternatively, supply a 1×1 tracking pixel OR a third-party impression URL for recording impressions. |
| Video | Not supported |
| Ad Submission | Upload Files |
Digital Magazines
Our digital magazines are vivid replicas of Scotsman Guide’s print editions viewable on any device.
| Ad Size | Desktop 728px x 90px Mobile 320px x 50px |
|---|---|
| File Types | JPEG, GIF, PNG |
| Max File Size | 150k |
| Animation | Max 15 seconds (max of 4 frames looped 3 times) |
| Expansions | Not supported |
| Clickthrough URL | Any URL of your choice |
| Tracking | Include your UTM campaign parameters in your click-through URL |
| Video | Not supported |
| Ad Submission | Please upload both a desktop and mobile ad. Contact your sales rep for assistance. Upload Files |
The Originator Email Newsletter
Appear in the inboxes of 100,000+ motivated mortgage professionals.
Banner Ads
| Ad Size | 900px x 150px (actual display size 450px x 75px) |
|---|---|
| File Types | JPEG, PNG |
| Max File Size | 150k |
| Animation | Not supported |
| Clickthrough URL | Any URL of your choice |
| Tracking | Include your UTM campaign parameters in your click-through URL |
| Video | Not supported |
| Ad Submission | Upload File |
Featured Content
| Ad Size | 1200px x 800px (actual display size 600px x 400px) |
|---|---|
| File Types | JPEG, PNG |
| Max File Size | 150k Max |
| Animation | Not supported |
| Video | Not supported |
| Headline Length | Max 50 characters |
| Body Text Length | Two sentences or 150 characters max |
| Clickthrough URL | Any URL of your choice |
| Tracking | Include your UTM campaign parameters in your click-through URL |
| Ad Submission | Upload Files |
Featured Partner Ads
| Ad Size | 1200px x 600px (actual display size 600px x 300px) |
|---|---|
| File Types | JPEG, PNG |
| Max File Size | 150k |
| Animation | Not supported |
| Clickthrough URL | Any URL of your choice |
| Tracking | Include your UTM campaign parameters in your click-through URL |
| Video | Not supported |
| Ad Submission | Upload File |
Upload Files
Magazine Display & Cover Advertising
Upload your files to appear in Scotsman Guide’s residential or commercial magazines.
If you would like to send us your files via Dropbox please contact our Production Department at production@scotsmanguide.com for instructions.
Digital Magazine Advertising
Upload your banner ads to appear in the residential or commercial digital magazine.
Website – Banner Ads
Upload your banner ads to appear on the website.
The Originator – Banner Ads
Upload your banner ads to appear in The Originator email newsletter.
The Originator – Featured Content
Upload your featured content to appear in The Originator email newsletter.
The Originator – Featured Partner Ads
Upload your partnership banner ads to appear in The Originator email newsletter.
Need Help?
For help submitting files, advertising specs or other questions please contact your sales representative or click one of the options below.