It may seem like a small detail in the grand scheme of selling a home, but room staging has an outsized influence on selling prices, according to a report from the National Association of Realtors (NAR).

In a poll of real estate agents, NAR found that 29% said home staging increased offer prices by 1% to 10%. Additionally, 49% of sellers’ agents noticed that home staging reduced the time their clients’ homes spent on the market, with 19% observing a significant reduction in selling time.

“The typical home seller resides in their home for 10 years before selling. During that time, homeowners might overlook certain aspects that could be less appealing to potential buyers,” said Jessica Lautz, NAR deputy chief economist and vice president of research, in a press release.

On the buying side of the equation, 83% of agents representing homebuyers said staging a home made it easier for the buyer to envision it as their future home.

For homebuyers, 37% said a staged living room had the most impact on their purchasing decision. It was followed by the primary bedroom (34%) and kitchen (23%). Only 7% said a staged guest bedroom was important.

While some real estate agents offer to stage homes for free, others charge for it. NAR found that the median cost for home staging among agents who handle it themselves was $500, compared to a $1,500 median cost for professional staging service companies.

Home staging has come to be expected among certain demographics — particularly those who watch reality TV shows about the homebuying process. The NAR survey found that 21% of real estate agents said TV shows depicting the homebuying process impacted their business, while 77% of respondents said those shows set unrealistic or enhanced expectations among homebuyers.