Commercial Magazine

Tap into the Growing Rental Market

Aspiring investors looking for single-family properties need your help

By Justin Nolette

The single-family rental market is continuously growing with rent increases rising faster than home prices across much of the country, according to Attom. With this, investors, developers and property managers are actively seeking to buy these homes to capitalize on the potential for stable returns and long-term growth.

Unlike apartment complexes or large rental developments, single-family rental properties consist of free-standing structures. This can include traditional single-family houses and residences subdivided to accommodate multiple tenants while maintaining a sense of privacy and individualization.

Mortgage originators hoping to expand their business can cater to clients looking to secure financing for these types of real estate ventures. Part of tapping into this market is being able to convince clients of your value whether they are a homeowner looking to buy a first rental property or a savvy investor or developer expanding their portfolio.

Market intricacies

As a mortgage professional, you can tell your clients that you are proficient in dealing with the intricacies of the home loan market. You encompass extensive knowledge related to interest rates, loan products and compatibility criteria. This proficiency helps borrowers make informed decisions and deal with complicated procedures.

“Commercial properties have varied financial needs based on type, location and investor goals. A proficient mortgage broker understands this and tailor financial solutions to meet clients’ diverse needs.”

As a mortgage originator, you can negotiate interest rates, a vital element impacting investment property profitability. These negotiation skills are crucial to acquiring competitive rates on the client’s behalf. Loan intermediaries simplify the process of finding a suitable lender for borrowers. In this role, you can handle most of the managing paperwork, gathering documents and negotiating on behalf of the borrower. Besides this ensuring the best outcome for your clients, it also saves a lot of time and effort for borrowers by streamlining the mortgage application process.

The primary work of originators is to deal with borrowers and lenders. As a result, you have a vast network of lenders comprising a variety of financial institutions such as banks, non-financial companies and more. This broad network enables borrowers to access a wide range of mortgage options tailored to their specific needs and preferences.

Commercial properties have varied financial needs based on type, location and investor goals. A proficient mortgage broker understands this and can tailor financial solutions to meet clients’ diverse needs. By considering factors such as rental income, potential long-term investment goals and cash flow, you can help identify the most relevant mortgage product.

Investment objectives

There are many reasons why a single-family rental property is the go-to choice for most investors. From an investor’s perspective, buying a single-family residential property aligns with diverse investment strategies.

For instance, single-family homes offer lower volatility compared to stocks. Single-family homes serve as an excellent hedge against inflation. There are tax advantages for single-family home investments. All of these reasons are why a client may want to enter into the rental game.

As a mortgage originator, you need to be cognizant of these reasons. Work with clients to get them pre-approved for a mortgage before they start looking for rental properties. This will help them better understand their budget and illustrate to sellers that they’re serious about purchasing a property.

As a mortgage originator, help your clients consider their long-term financial goals and investment objectives when recommending mortgage options. You can help your clients structure their financing in a way that aligns with their goals, whether it’s maximizing cash flow, building equity or diversifying your investment portfolio.

● ● ●

Lastly, keep your clients informed about market trends and interest rate fluctuations that may impact their investment decisions. Provide ongoing support and advice to help them make informed choices and optimize their rental property investment.As a mortgage broker, work with your clients to calculate the potential cash flow of the rental property by considering factors such as rental income, operating expenses, property taxes, insurance, maintenance costs and mortgage payments. Ensure that the property generates sufficient income to cover the costs and provide a positive cash flow. 

Author

  • Justin Nolette

    Justin Nolette leads the Sterling Edmonton sales team, driving a dynamic sales and marketing strategy. With deep market insight and a knack for targeting audiences, Nolette excels in demand generation. His extensive background includes software sales and teaching marketing at the University of Alberta, enriching Sterling Homes with invaluable expertise.

You might also like...