Rocket Pro TPO turns to fintech veteran to ‘supercharge’ broker business

New general manager looks to leverage AI to drive Rocket's future

Rocket Pro TPO turns to fintech veteran to ‘supercharge’ broker business

New general manager looks to leverage AI to drive Rocket's future

Rocket Companies has found the new head of its broker-focused business in Dan Sogorka, who has been named general manager of Rocket Pro Third Party Origination (TPO).

In the newly created role, Sogorka will be charged with establishing a new “end-to-end vision” of Rocket’s Pro TPO and maintaining its growth. Specifically, according to a statement from Rocket, Sogorka “plans to leverage Rocket Mortgage’s significant [artificial intelligence] technologies and platform to push well beyond the tools currently available to this important market segment.”

That objective aligns well with Sogorka’s long tech-oriented background, including his previous role as CEP and president of lending fintech Sagent, which provides mortgage loan servicing software for lenders and depository institutions. Prior to Sagent, he was CEO of digital point-of-sale platform provider Cloudvirga and spent 15 years at Black Knight, ascending to business unit president.

“I’ve spent decades leveraging technology to simplify the complex home financing process. Now, I’m eager to tap into that skillset to bring the broker community into the future,” Sogorka said. “With mortgage brokers being such a large part of the market, my role will be to supercharge brokers to educate, engage and help their clients be successful homebuyers and owners.”

“Mortgage brokers play a critical role in the homebuying process and are a vital part of helping millions of clients reach their dreams,” said Heather Lovier, Rocket Companies’ chief operating officer. “There has not been truly significant evolution in this space for decades. Dan comes to Rocket with a proven track record of success with both large tech companies and scrappy start-ups, paired with an appetite to revolutionize the broker space by leveraging Rocket’s quickly expanding data, technology and AI capabilities.”

“This is an exciting milestone for Rocket and deeply strengthens our commitment to brokers for the long term” said Varun Krishna, CEO of Rocket Companies. “After getting to know Dan and the wealth of experience he brings to Rocket, I’m confident he will accelerate our strategy and impact.”

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