For clients, finding the perfect house and having their offer accepted is harder than ever these days. So too is finding the right mortgage, which can make finding the right home feel like the easy part of the homebuying process.

Since the mortgage meltdown of the late 2000s, many new rules have been adopted and a federal government agency — the Consumer Financial Protection Bureau — is now dedicated to weeding out the scams and deceptive lending practices that brought the global financial system to its knees nearly 15 years ago. Getting the best mortgage deal, however, remains a formidable challenge for consumers.
Indeed, mortgage companies often ensure that there is no way to simply compare their offerings side by side, as consumers are likely to do when buying something like car insurance. This task is not simply about comparing mortgage apples to oranges but also to pears, pineapples and pretty much any other kind of fruit you can imagine.
Lenders and originators can help their prospective clients decipher the process and alleviate some common misconceptions. This is especially true when it comes to the closing costs. With the proper guidance, clients can then begin to understand how the system works and eventually know where they stand in their quest to get the best deal.

Blurred lines

A common mistake among consumers is to conflate the origination fee with the other costs to close the transaction. For many borrowers, this confusion may feel like it’s by design. Mortgage terms can easily blur the lines between fees and interest, which ultimately make figuring out the total cost of the loan nearly impossible.
An origination fee is what the lender charges to originate a loan. It is an upfront cost that is meant to cover such expenses as validating the borrower’s income, employment and credit. Depending on the lender, it also may include underwriting and funding costs or more general administrative expenses. So far, so good.
Other charges, of course, also come in the form of upfront fees while covering a wider array of costs — such as locking in a rate, hiring an attorney or servicing the borrower’s property taxes. Verification of deposit also may be charged here. The big difference is that while an origination fee usually refers to a single fee for a single service, the other charges may be broken down into as many line items as the lender desires.
So, rather than seeing a single “origination fee” tied to arranging the mortgage funds, a borrower is typically confronted with many fees that are divided into sections. Some are common and others less so. They may, for example, see a fee for flood certification (depending on where the house is located), an appraisal fee, a credit report fee and so on.

Benchmark standard

This matters to the consumer because if they are comparing multiple lenders, the lack of conformity makes the cost comparison very difficult. Ultimately, anyone buying a home wants to be able to calculate all of the fees to a number that can be benchmarked from one lender to the next.
If all of the fees were contained in the same section of the borrower’s loan estimate, receiving these numbers and comparing offers would be a breeze. But federally insured lenders, for example, are not required to provide an itemization of the amount financed as long they furnish a “good faith estimate” as defined by the Real Estate Settlement Procedures Act.
How then, your client might ask, will they know the true rate to be paid on their mortgage (aka its actual cost)? After all, any fees that they pay are an added cost of the loan, whether they are labeled as fees or interest. It’s the same principle as buying a car: If you put more money down, either with a higher deposit or by paying fees out of pocket, and your payment remains the same, you are effectively paying a higher interest rate or annual percentage rate (APR).
The vast majority of borrowers won’t know the true cost of their mortgage because some lenders play a shell game with the fees. Nor is it uncommon to see additional fees or even higher interest rates at closing when a buyer is desperate to get the deal done. Worse, as the housing market has become far more competitive of late, the buyer’s leverage to get a good deal on both a home and a mortgage has largely evaporated.
What is needed is for the borrower to see the true costs of a mortgage presented in a single number. This could be accomplished by either an APR, a total of payments made over the life of the loan or both. It should be the same information for every lender and borrowers must be able to lock it until closing. Only then will the playing field be leveled for the homebuyer. ●

Author

  • Yatin Karnik

    Yatin Karnik is founder and CEO of Confer Inc. After 18 years in the home lending industry as a senior vice president for Wells Fargo Home Mortgage, Karnik realized that homebuyers and those looking to refinance existing mortgages needed a solution to democratize their loans and get a better deal. In furtherance of this goal, he founded Confer Inc., developing a revolutionary and disruptive application that will allow consumers to compare loan estimates. Reach Karnik at info@confer.today.

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Top Dollar Volume

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Top Mortgage Brokers

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For Top Originators rankings going back to 2010, see the April editions of the magazine in our digital magazine library

Top Women Originators

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For Top Mortgage Lenders rankings going back to 2010, see the June editions of the magazine in our digital magazine library

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11 years in business

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James Burton | 39

Southern Trust Mortgage

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4 years in business

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JD Cutri | 34

Plaza Home Mortgage

California

11 years in business

JD Cutri is the VP of Non-Delegated Lending for Plaza Home Mortgage, where he is responsible for driving growth and expanding Plaza’s Non-Delegated Correspondent production nationwide. Throughout his career, Cutri has been recognized for his leadership and performance, earlier as Co-Founder of Plaza’s Young Mortgage Professionals Association and more recently earning Plaza’s Select Circle Award and ranking as one of the company’s top producers.

Nate Clear | 36

FirstFunding Inc

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Nick DeJesus | 38

Planet Home Lending

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9 years in business

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Abbie Newell | 31

American Heritage Lending

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11 years in business

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Joseph Morley | 26

Park Place Finance

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3 years in business

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Allison Moore | 27

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Tracy Mock | 37

Gateway Mortgage

Texas

10 years in business

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Maverick Lending NYC

New Jersey

1 year in business

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Bryan Lovern | 37

CrossCountry Mortgage

Maryland

11 years in business

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Andy Levison | 38

Groundfloor Lending

Georgia

5 years in business

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Christopher Leon | 39

CrossCountry Mortgage

Arizona

13 years in business

Chris Leon is a Regional Vice President and Originating Branch Manager at CrossCountry Mortgage. Based in Sierra Vista, Arizona, Chris has been recognized as a Scotsman Guide Top Originator since 2016 and as the #1 Latino Mortgage Originator in the Southwest by National Association of Real Estate Agents. Chris is dedicated to serving his borrowers as a loan officer, bringing the dream of homeownership to members of community.

Eric Krattenstein | 37

American Heritage Lending

New Jersey

10 years in business

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Abdel Khawatmi | 35

PRMG

New Jersey

7 years in business

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Victoria Kammer | 38

CrossCountry Mortgage

Pennsylvania

15 years in business

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Ryan Kearns | 37

Kearns Mortgage Team, LLC

Florida

4 years in business

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Julian Zimmerman | 29

Groundfloor Lending

Kansas

6 years in business

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Daniel Norris | 33

American Heritage Lending

California

4 years in business

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Phi Nguyen | 30

American Heritage Lending

California

5 years in business

Phi Nguyen is a Senior Loan Processor at American Heritage Lending, bringing over four years of Non-QM experience and a unique background in education. Her strong communication and problem-solving skills help guide clients through each step with care and precision. Known for her balance, empathy, and dedication, Phi embodies AHL’s people-first approach to lending.

Kylie Raffi | 28

Southern Trust Mortgage

Virginia

6 years in business

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Brandon Reilly | 30

Southern Trust Mortgage

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8 years in business

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Charles Ryan | 35

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Georgia

13 years in business

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Jordan Saceda | 38

E Mortgage Capital

California

8 years in business

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Milad Shamoun | 29

Loan Goat

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4 years in business

Milad Shamoun, Founder of Loan Goat, is a dominant force in California’s real estate finance world. A former U.S. Marine Sergeant, he transformed military precision into business excellence. Today, he stands as one of the top residential & commercial hard money lenders in the state. Known for creative marketing, funding large loans, deep market expertise, & relentless drive, Milad has made Loan Goat a gold standard in trust, speed, & results.

Kayla Tarabay | 32

Novus Home Mortgage

Massachusetts

3 years in business

With a kind-hearted approach and strong work ethic, Kayla Tarabay guides clients through every step of the mortgage process with clarity and care. Kayla’s dedication and commitment to building her personal brand have taken her business to new heights this year. Outside of work, Kayla is a proud mom, dog lover, and fitness enthusiast who believes life should be filled with energy, purpose, and a little fun.

Chaim Weiser | 30

The Leopard Group

New York

6 years in business

Chaim Weiser, Loan Officer at The Leopard Group, is rapidly earning recognition in the mortgage industry. Specializing in QM, Non-QM, bridge, HELOC, and commercial financing, he is known for precision, responsiveness, and strategic deal structuring. With strong relationships and a results-driven approach, Chaim delivers high-impact solutions and stands out as a true Top Emerging Star.

Julia Willetts | 27

Merchants Mortgage

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9 years in business

Julia Willetts began her career at Merchants in 2016 and has since earned two promotions, now serving as Vice President of Loan Originations. Over the past year, she has funded more than $108M in loans across 15 states, helping real estate investors finance both rehab and new construction projects, while leading a team of loan originators that deliver exceptional service from start to finish.

Matthew Ziegert | 35

CrossCountry Mortgage

New Jersey

9 years in business

Matthew Ziegert is a Divisional Sales Manager at CrossCountry Mortgage specializing in purchase and refinance. He built his business around helping clients achieve homeownership by finding the ideal loan for their unique circumstances. Matthew has ranked in the top 1% of loan officers nationwide for the last eight years. He resides in Rockaway, New Jersey, with his wife and children. 

Nate Clear | 36

FirstFunding Inc

Texas

15 years in business

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Allison Moore | 27

Leader Bank

Massachusetts

3 years in business

Alli joined Leader Bank after grad-school and immediately made an impact with creative solutions for connecting with real estate agents and educating homebuyers. Alli is dedicated to developing accessible educational tools, classes, and content for young homebuyers, and to empowering her generation to get access to powerful wealth-building tools. Her impact at Leader has been instantly positive, and we’re proud to have her on the team.

Andy Levison | 38

Groundfloor Lending

Georgia

5 years in business

Andy Levison is the Associate Director of Retail Originations at Groundfloor Lending. Since joining in 2020, he is the company’s top producer. Fluent in Spanish, he drives growth among the company’s Spanish speaking demo. In 2025 alone, he is projected to originate more than $110 million in loan volume. In 2023, he was tasked with expanding Groundfloor’s presence in Nashville, which has since become a key growth area. He also mentors new hires.

Brent Hoffman | 36

PRMG

Ohio

14 years in business

Brent Hoffman made a bold move to give clients and partners the best. For nine years at PRMG, he’s built success on transparency, efficiency, and genuine care. As a Branch Manager and President’s Cabinet member, he delivers competitive loans with fast approvals and smooth closings. His independent structure ensures personalized service, and his passion shines through in every transaction.

Peter Jose | 35

PRMG

Maine

10 years in business

Peter Jose is a dynamic Branch Manager with a finance degree and a passion for helping people achieve homeownership. Known for his professionalism, enthusiasm, and creative problem-solving, he ensures borrowers feel informed and supported. A member of PRMG’s President’s Cabinet, he brings energy, expertise, and genuine care to every loan.

Kevin Victoria | 30

CV3 Financial Services

Arizona

7 years in business

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Lauren Robert | 35

Leader Bank

Massachusetts

5 years in business

In 2023, Lauren helped launch Leader Bank’s Cape Cod Mortgage Office and has spent the time since helping to build the Leader Cape Team from the #11 to the #2 Purchase Lender in the area. Her personal expertise and experience has seen her own volume rise over 40% to $40 million and counting in 2025. In the last few years she has successfully built her own business, helped build a whole new loan office, and raise 3 children. She is a rock star!
 

Andres Saias | 32

RBI Private Lending

Florida

15 years in business

Andres Saias, Chief Lending Officer & founding Board Member at RBI Private Lending, is a seasoned real estate finance expert in real estate investment finance. With degrees from Georgetown (M.S. Real Estate) & Boston U, he’s driven RBI’s growth since 2015.

Erica LaCentra | 35

RCN Capital

Connecticut

13 years in business

Erica LaCentra, CMO at RCN Capital, has transformed the brand into a national leader. Her fearless leadership, strategic vision, and mentorship drive award-winning campaigns and industry innovation. Honored by MPA, NMP and more, she’s earned widespread recognition for her impact, with multiple industry accolades celebrating her innovation and influence. Erica is a trailblazer in private lending and a role model for women in marketing.

Kyle Johnson | 32

CrossCountry Mortgage

Washington State

10 years in business

Kyle Johnson is a nationally ranked Branch Manager and Mortgage Advisor with CrossCountry Mortgage, leading a top-performing team based in Lacey, WA. Helping families across the country, he’s guided over 2,000 families nationwide with a concierge-level approach rooted in clarity, care, and expertise, specializing in VA loans and relocations for military families.

Chania Ford | 28

Groundfloor Lending

Georgia

1 year in business

Chania Ford is a Business Development Manager at Groundfloor Lending. A first-generation Caribbean-American from New York City, she transitioned from product development to real estate finance, quickly excelling in investor relations. Known for her confidence and relationship-building skills, she’s a trusted partner to both new and experienced investors.

Alec Finn | 33

American Heritage Lending

Illinois

6 years in business

Alec Finn is a Producing Sales Manager at American Heritage Lending, helping real estate and mortgage professionals grow their referral networks and expand their Non-QM business. Based in Chicago, he drives Midwest market growth through creative lending solutions, strong partnerships, and a results-driven approach that reflects AHL’s mission to redefine Non-QM lending nationwide.

Daniel Halvorsen | 36

LoanPeople

Florida

14 years in business

Daniel is a Scotsman Guide Top Originator and 40 Under 40 winner. Through a referral-driven approach, he has personally funded over $1 billion in volume. Halvorsen is Northeast Florida’s #1 retail originator (CoreLogic) and a leading originator for loans utilizing Florida Housing Corp. DPA programs. He champions accessible homeownership, enjoys guitar and family time, and supports Clarke Schools For Hearing & Speech and Wolfson Children’s Hospital.

Travis Harris | 36

Southern Trust Mortgage

Virginia

13 years in business

A James Madison University graduate who began his career in mortgage marketing, Travis Harris has spent over a decade redefining community service through lending. Since 2012, he’s helped hundreds of Hampton Roads families achieve homeownership through creativity, education, and strong builder and Realtor partnerships. Known for his sharp mind and local heart, Travis builds lasting relationships through exceptional service.

Connor Donovan | 26

Park Place Finance

Texas

4 years in business

Connor Donovan serves as Chief Revenue Officer at Park Place Finance, leading the sales team and managing lending operations nationwide. With his experience in mortgage and financial services, he drives revenue growth, builds strategic partnerships, and leads high-performing sales teams through expert leadership and industry insight.

Thomas Evans | 31

Acadia Lending Group

Maine

8 years in business

Tom Evans combines industry expertise with genuine enthusiasm for helping people reach their homeownership goals. He works with everyone from first-time buyers to seasoned investors and those seeking second homes in Vacationland. Known for his quick thinking, strong problem-solving skills, and client-first approach, Tom delivers thoughtful lending solutions designed to fit every borrower’s needs.

Justin Margolis | 35

PRMG

Florida

13 years in business

Justin Margolis is a top 1% Originator and PRMG President’s Cabinet member known for his leadership in Non-QM lending. As VP of Non-QM Business Development and Branch Sales Manager, he drives growth, optimizes operations, and supports partners across Retail, Wholesale, and Correspondent channels. A Scotsman Guide Top Originator, Justin brings expertise, energy, and a results-driven focus to every transaction.

Daniel Lemeshev | 29

CrossCountry

Mortgage

New Jersey

3 years in business

Daniel Lemeshev is the SVP of Mortgage Lending at CrossCountry Mortgage, specializing in purchase, refinance, and first-time homebuyers. He has earned recognition as a Top 40 loan originator in the U.S., according to Scotsman Guide. Daniel is based in Hoboken, New Jersey.

Jessica Davolio | 35

Leader Bank

Massachusetts

6 years in business

Jess is a client advocate. She works through complicated and difficult deals with an unmatched tenacity. Her clients are consistently amazed by her consistent efforts to put them in the best financial position. In her first year with Leader Bank she grew her production volume by 90% to over $25 million and is set for even greater heights in 2026. She’s active in local mom’s groups, a golfer, and she never shies away from trying something new!

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