The U.S. real estate market is facing a trifecta of pressures: higher interest rates, higher home prices and the scarcest inventory seen in years. Together, these factors are leading to a hypercompetitive market in which buyers are willing to bid far above the asking price.
The asking price is the initial price of the home listed by the seller. Some sellers set this price artificially low to draw in more buyers. When a market is hot — and it hasn’t been this hot for many years — buyers are more likely to place bids above the asking price, and a bidding war between buyers can ensue.
A buyer searching for a house today may be thinking about the likelihood of interest rates and prices continuing to rise, or maybe they read an article about how the housing-supply shortage is unlikely to end anytime soon. These factors perpetuate a mindset of scarcity for buyers, in turn causing bidding wars to intensify.
Real estate is a long game. Buying a home is all about the appreciation rate as an asset grows more valuable over time. Historically, nationwide appreciation rates have been between 3.5% to 3.8% per year. The last couple years of intense competition have pushed these rates much higher.
When it comes to real estate, values tend to always increase, especially over the long run. Choosing to purchase a house is definitely worth it if the buyer understands how quickly they will see a return on their investment — even if they paid well above the asking price. Mortgage originators need to help their clients understand this dynamic.
Main players
Let’s take a brief look at the main players in a home sale — lenders, Realtors and buyers. Each have unique advantages and disadvantages in a hot housing market.
When it comes to real estate, values tend to always increase, especially over the long run. Choosing to buy a house is definitely worth it if the buyer understands how quickly they will see a return on their investment.
For lenders and the originators who work with them, this is a chance to become creative with financing and to really hone their craft. Currently, however, there are fewer mortgage applications since fewer people are refinancing due to interest rate hikes. Every lender is struggling to get buyers under contract.
Real estate agents who love a challenge thrive in times of change and passionately believe that the power of real estate will succeed in these market conditions. Agents will benefit from finding homes that don’t receive multiple offers. These homes may be right for a client, especially a first-time homebuyer, who can’t offer $150,000 above asking price. On the downside, agents need to spend a significant amount of time educating themselves on their local housing-market conditions so they can advise their clients on how to make the right choice.
It’s a two-way street for clients. Sellers have the upper hand and get to choose the best offer with a virtually guaranteed closing. It’s not uncommon to receive as many as 50 offers in the current market. Buyers aren’t so lucky.
Buyers must be savvy. They need to be completely committed to their highest and best offer, but they also should know when to walk away. Buyers need to have knowledge of how much a home might sell for in the neighborhood they are interested in. They need to financially prepare for going over the asking price while still expecting to see a return on their investment.
Professional guidance
As you can see, buyers are facing an uphill battle. They need professional guidance as they navigate the market, especially when it comes to bidding above the asking price. Virtually every home on the market is receiving offers above the list price. In fact, nearly 6,000 U.S. homes sold for at least $100,000 over the asking price during the first six weeks of this year, according to Redfin.
By and large, young people and first-time homeowners are experiencing an intergenerational wealth transfer from older family members, who tend to be baby boomers. About 80% of millennials say they are willing to go beyond the asking price while one in six would bid at least $100,000 above the list price. There are three steps you should take to help buyers bid the right amount for the house they want:
Do a lot of research on comparable home sales in neighborhoods of interest.
Get the borrower preapproved every time, because mortgage rates fluctuate.
Have an honest conversation with clients about market conditions and budgets before they go shopping.
Finally, there’s the issue of the home appraisal. A real estate appraiser must assess a property to determine its fair market value, which assures the buyer and the lender that the price is justified. But today’s appraisals are often coming in low. With buyers placing bids so far above the asking price, they run the risk of a low appraisal, meaning they won’t be able to secure a loan large enough to cover what they’ve agreed to pay the seller.
If homebuyers find themselves in this situation, they either need to bring additional cash to the closing table, review terms for a higher-leverage loan (based on the appraised value) or capitalize on “appraisal gap insurance.” This is a term coined by lenders that optimize mortgage insurance to keep a buyer’s cash position the same. By increasing the monthly mortgage insurance payment, the new loan-to-value ratio based on the appraisal can remain higher than 80%. These options give the buyer a path to secure a place at the closing table, even with a low appraisal.
Appreciation analysis
Buyers are losing confidence. They are worried they’ll have to submit a bid so extravagant they’ll never break even. This is where a bid-over-asking analysis can be a crucial tool to alleviate stress and empower the buyer.
A bid-over-asking analysis evaluates how long it will take a borrower to earn back the money on their investment when they had to pay more than the asking price. The analysis looks at a specific housing market, how much homes have historically appreciated and how much they are expected to continue appreciating.
Simply put, such an analysis is nothing but a math problem that shows the guaranteed payback of a client’s investment over time. The analysis gives a buyer the assurance that bidding above the asking price is worth it. Realizing they will get their money back in, say, eight to 20 months, will give them the confidence they need to move forward with the deal.
Many current analyses suggest that markets are cushioned against a downturn since homes are equity rich and buyers are extremely qualified. If there is a recession, as some say there will be, the housing market will only benefit due to the lower mortgage rates that usually accompany a downturn. Even in the worst-case scenario, home values should continue to grow.
In the competitive housing market of 2022, these are the tools you need to succeed. First, have expert knowledge of the market you’re exploring. Second, have creative options when managing appraisal pitfalls (e.g., appraisal gap insurance). Lastly, a bid-over-asking price analysis can help clients understand the expected timeline for a return on their investment.
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Buyers who truly understand real estate appreciation will recognize that bidding above the asking price will not derail their path to building generational wealth and securing their future. Homeownership remains one of the best long-term investments, so mortgage originators and real estate agents can play a key role in setting up their clients for success. ●
Nicole Rueth is a producing branch manager and senior vice president for the Rueth Team at Fairway Independent Mortgage Corp. in Englewood, Colorado. Rueth has been passionately advising clients on their wealth-building and home-financing strategies for nearly 20 years. Rueth has excelled at originating loans, due in part to an initial background on the operations side of mortgage financing, including warehouse management, lender relationships, post-closing and loan-product management. Reach Rueth at nrueth@fairwaymc.com.
President of Greenside Capital, a top boutique brokerage specializing in investor financing. Former top producer and leader at Rocket Mortgage who helped redevelop multiple client-facing roles, partnered with Morgan Stanley and American Express, and earned dual master’s degrees in Business and Finance while working full-time. Kurt is redefining the client experience around homeownership, wealth building, and financial literacy.
James Burton is a South Carolina mortgage loan officer known for Lending the Lowcountry. With over four years of experience and a proud family legacy in mortgage lending, James became a top producer early in his career. A Citadel graduate and avid outdoorsman, he’s recognized for his relentless dedication, five-star service, and commitment to being his clients’ lender for life.
JD Cutri is the VP of Non-Delegated Lending for Plaza Home Mortgage, where he is responsible for driving growth and expanding Plaza’s Non-Delegated Correspondent production nationwide. Throughout his career, Cutri has been recognized for his leadership and performance, earlier as Co-Founder of Plaza’s Young Mortgage Professionals Association and more recently earning Plaza’s Select Circle Award and ranking as one of the company’s top producers.
Nate Clear, President of FirstFunding, is transforming warehouse lending through innovation and disciplined execution. He has doubled monthly fundings, tripled sales, and launched new onboarding, training, and client service programs that improved efficiency, responsiveness, and client experience. Clear’s leadership drives agility, inclusion, and sustainable growth-fueling record performance.
As a producing branch manager, DeJesus stands out for leadership, drive, and consistently exceptional results. Since opening Planet’s Bethlehem, PA branch in 2022, he’s built a high-performing team focused on affordability, personalized guidance, and lifelong relationships. A NAHREP and Planet President’s Club Top Originator, he also supports local animal shelters, helping families and pets alike find their forever homes.
Abbie Newell is a seasoned Mortgage Closer at American Heritage Lending, bringing over a decade of experience; known for her precision, communication, and care, she ensures every deal, from purchase to refinance, closes smoothly. Her expertise across FHA, VA, USDA, and state housing programs strengthens AHL’s commitment to service and excellence.
Joseph Morley is a Senior Account Executive at Park Place Finance, supporting lending operations and driving revenue growth. He specializes in building strong client relationships, developing strategic partnerships, and delivering consistent results through deep industry knowledge and proven sales expertise.
Alli joined Leader Bank after grad-school and immediately made an impact with creative solutions for connecting with real estate agents and educating homebuyers. Alli is dedicated to developing accessible educational tools, classes, and content for young homebuyers, and to empowering her generation to get access to powerful wealth-building tools. Her impact at Leader has been instantly positive, and we’re proud to have her on the team.
Tracy Mock, is a Mortgage Sales Manager for Gateway Mortgage based in San Antonio with a decade of industry experience. She focuses on helping first-time buyers navigate FHA, VA, conventional, and down-payment assistance programs with straightforward guidance, proactive updates, and disciplined loan management. Tracy’s approach combines clear budgeting, realistic timelines, and consistent communication to minimize surprises and keep transactions.
Rocco Mandarino, Branch Manager of Maverick Lending NYC, is one of private lending’s fastest-rising leaders. Specializing exclusively in DSCR and investor financing, he partners with top brokers, luxury SFR investors, and build-to-rent developers nationwide. Having surpassed $100M in his first year, Rocco is redefining speed, precision, and execution as the new gold standard in private lending.
Bryan Lovern is an Originating Branch Manager at CrossCountry Mortgage. Since joining the mortgage industry in 2013, Bryan has used his years of experience as a sales manager to become an expert in FHA loans, refinances, and the local market, providing exceptional customer service to his clients. Bryan is based in Crofton, Maryland.
Andy Levison is the Associate Director of Retail Originations at Groundfloor Lending. Since joining in 2020, he is the company’s top producer. Fluent in Spanish, he drives growth among the company’s Spanish speaking demo. In 2025 alone, he is projected to originate more than $110 million in loan volume. In 2023, he was tasked with expanding Groundfloor’s presence in Nashville, which has since become a key growth area. He also mentors new hires.
Chris Leon is a Regional Vice President and Originating Branch Manager at CrossCountry Mortgage. Based in Sierra Vista, Arizona, Chris has been recognized as a Scotsman Guide Top Originator since 2016 and as the #1 Latino Mortgage Originator in the Southwest by National Association of Real Estate Agents. Chris is dedicated to serving his borrowers as a loan officer, bringing the dream of homeownership to members of community.
Eric Krattenstein is the Managing Director of American Heritage Lending, leading national sales, marketing, and growth for one of the nation’s premier Non-QM and private lenders. With over a decade of executive experience in real estate finance, he drives scalable growth through data-driven strategy, innovation, and leadership that continues to redefine Non-QM lending nationwide.
Abdel Khawatmi is the Branch Manager at PRMG & a President’s Cabinet Member recognized among the nation’s top 1% mortgage originator. A visionary leader known for scaling teams through technology, automation, and culture, he’s redefined what modern lending looks like. From national stages to mastermind events, Abdel empowers loan officers to systemize success, serve with impact, and build sustainable growth through innovation reshaping the modern
Victoria Kammer is an Originating Branch Manager at CrossCountry Mortgage, specializing in first-time homebuyers, jumbo loans, non-QM loans, purchase, and refinance. With a passion for the mortgage industry, Victoria has dedicated the past 15 years to supporting clients through the loan process and helping them find the home of their dreams. She recently earned recognition on Scotsman Guide’s 2025 Top Originators list. Victoria is a graduate of Lafayette College and resides in Philadelphia, Pennsylvania.
In just four years, Ryan Kearns has grown Kearns Mortgage Team from a solo start into a six-member brokerage known for client-first service and steady year-over-year growth despite challenging market environments. By blending education with technology, he creates clarity and confidence for families navigating the mortgage process. He serves on Hillsborough County’s Affordable Housing Advisory Board, shaping initiatives that expand opportunity.
Julian Zimmerman is the Director of Lending Operations at Groundfloor, where she has transformed the company’s lending infrastructure and operational efficiency since joining as a processor in 2020. In 2023, she built Groundfloor’s Loan Origination System and Borrower Portal from the ground up, doubling originations and improving compliance. In 2024, she launched the servicing platform, unifying and modernizing the borrower experience.
Daniel Norris is a Sr. Relationship Manager at American Heritage Lending, where he builds and maintains strong partnerships with brokers and clients nationwide. With over four years at AHL, Daniel is known for his responsiveness, attention to detail, and commitment to delivering the speed and service that define Non-QM lending redefined.
Phi Nguyen is a Senior Loan Processor at American Heritage Lending, bringing over four years of Non-QM experience and a unique background in education. Her strong communication and problem-solving skills help guide clients through each step with care and precision. Known for her balance, empathy, and dedication, Phi embodies AHL’s people-first approach to lending.
A top-producing loan officer with six years of experience at Southern Trust Mortgage, Kylie Raffi is dedicated to helping Hampton Roads families achieve homeownership. In 2024, she earned the Virginia Housing Bronze Award for assisting 23 families and securing $380,000 in grants, a testament to her commitment to affordable lending, community impact, and unwavering dedication as a trusted advocate for her clients and partners.
A Hampden-Sydney College graduate with a background in construction and eight years of mortgage experience, Brandon Reilly is a trusted leader in Richmond, VA. Specializing in first-time, jumbo, and construction loans, he guides clients with patience and expertise. Brandon’s consultative style and community focus reflect his belief that every client deserves personalized care and attention.
Charles Ryan is a top-producing Account Executive celebrated for his unwavering dedication, professionalism, and passion for helping clients succeed. With multiple 5-star reviews, Charles has earned a reputation for delivering exceptional service, clear and confident communication, and personalized lending solutions tailored to each client’s unique goals.
Born in Juneau, Alaska, Jordan Saceda learned early that smart financial decisions matter more than income. After moving to California, he found his calling in mortgages-helping families and investors navigate real estate with clarity. Jordan treats every client like family because he knows what’s at stake when financing a home.
Milad Shamoun, Founder of Loan Goat, is a dominant force in California’s real estate finance world. A former U.S. Marine Sergeant, he transformed military precision into business excellence. Today, he stands as one of the top residential & commercial hard money lenders in the state. Known for creative marketing, funding large loans, deep market expertise, & relentless drive, Milad has made Loan Goat a gold standard in trust, speed, & results.
With a kind-hearted approach and strong work ethic, Kayla Tarabay guides clients through every step of the mortgage process with clarity and care. Kayla’s dedication and commitment to building her personal brand have taken her business to new heights this year. Outside of work, Kayla is a proud mom, dog lover, and fitness enthusiast who believes life should be filled with energy, purpose, and a little fun.
Chaim Weiser, Loan Officer at The Leopard Group, is rapidly earning recognition in the mortgage industry. Specializing in QM, Non-QM, bridge, HELOC, and commercial financing, he is known for precision, responsiveness, and strategic deal structuring. With strong relationships and a results-driven approach, Chaim delivers high-impact solutions and stands out as a true Top Emerging Star.
Julia Willetts began her career at Merchants in 2016 and has since earned two promotions, now serving as Vice President of Loan Originations. Over the past year, she has funded more than $108M in loans across 15 states, helping real estate investors finance both rehab and new construction projects, while leading a team of loan originators that deliver exceptional service from start to finish.
Matthew Ziegert is a Divisional Sales Manager at CrossCountry Mortgage specializing in purchase and refinance. He built his business around helping clients achieve homeownership by finding the ideal loan for their unique circumstances. Matthew has ranked in the top 1% of loan officers nationwide for the last eight years. He resides in Rockaway, New Jersey, with his wife and children.
Nate Clear, President of FirstFunding, is transforming warehouse lending through innovation and disciplined execution. He has doubled monthly fundings, tripled sales, and launched new onboarding, training, and client service programs that improved efficiency, responsiveness, and client experience. Clear’s leadership drives agility, inclusion, and sustainable growth-fueling record performance.
Alli joined Leader Bank after grad-school and immediately made an impact with creative solutions for connecting with real estate agents and educating homebuyers. Alli is dedicated to developing accessible educational tools, classes, and content for young homebuyers, and to empowering her generation to get access to powerful wealth-building tools. Her impact at Leader has been instantly positive, and we’re proud to have her on the team.
Andy Levison is the Associate Director of Retail Originations at Groundfloor Lending. Since joining in 2020, he is the company’s top producer. Fluent in Spanish, he drives growth among the company’s Spanish speaking demo. In 2025 alone, he is projected to originate more than $110 million in loan volume. In 2023, he was tasked with expanding Groundfloor’s presence in Nashville, which has since become a key growth area. He also mentors new hires.
Brent Hoffman made a bold move to give clients and partners the best. For nine years at PRMG, he’s built success on transparency, efficiency, and genuine care. As a Branch Manager and President’s Cabinet member, he delivers competitive loans with fast approvals and smooth closings. His independent structure ensures personalized service, and his passion shines through in every transaction.
Peter Jose is a dynamic Branch Manager with a finance degree and a passion for helping people achieve homeownership. Known for his professionalism, enthusiasm, and creative problem-solving, he ensures borrowers feel informed and supported. A member of PRMG’s President’s Cabinet, he brings energy, expertise, and genuine care to every loan.
In 7 years, Kevin has risen from Sales Associate to VP of Sales. He led his team of 11 originators to break company records, funding $800M/1,500 units in 2 years. A transformative leader with exceptional sales acumen and relentless work ethic, Kevin’s impact reaches far beyond his own production of $100M+. Balancing scale with personalized service, he has built systems, launched initiatives and solidified partnerships to drive enduring success.
In 2023, Lauren helped launch Leader Bank’s Cape Cod Mortgage Office and has spent the time since helping to build the Leader Cape Team from the #11 to the #2 Purchase Lender in the area. Her personal expertise and experience has seen her own volume rise over 40% to $40 million and counting in 2025. In the last few years she has successfully built her own business, helped build a whole new loan office, and raise 3 children. She is a rock star!
Andres Saias, Chief Lending Officer & founding Board Member at RBI Private Lending, is a seasoned real estate finance expert in real estate investment finance. With degrees from Georgetown (M.S. Real Estate) & Boston U, he’s driven RBI’s growth since 2015.
Erica LaCentra, CMO at RCN Capital, has transformed the brand into a national leader. Her fearless leadership, strategic vision, and mentorship drive award-winning campaigns and industry innovation. Honored by MPA, NMP and more, she’s earned widespread recognition for her impact, with multiple industry accolades celebrating her innovation and influence. Erica is a trailblazer in private lending and a role model for women in marketing.
Kyle Johnson is a nationally ranked Branch Manager and Mortgage Advisor with CrossCountry Mortgage, leading a top-performing team based in Lacey, WA. Helping families across the country, he’s guided over 2,000 families nationwide with a concierge-level approach rooted in clarity, care, and expertise, specializing in VA loans and relocations for military families.
Chania Ford is a Business Development Manager at Groundfloor Lending. A first-generation Caribbean-American from New York City, she transitioned from product development to real estate finance, quickly excelling in investor relations. Known for her confidence and relationship-building skills, she’s a trusted partner to both new and experienced investors.
Alec Finn is a Producing Sales Manager at American Heritage Lending, helping real estate and mortgage professionals grow their referral networks and expand their Non-QM business. Based in Chicago, he drives Midwest market growth through creative lending solutions, strong partnerships, and a results-driven approach that reflects AHL’s mission to redefine Non-QM lending nationwide.
Daniel is a Scotsman Guide Top Originator and 40 Under 40 winner. Through a referral-driven approach, he has personally funded over $1 billion in volume. Halvorsen is Northeast Florida’s #1 retail originator (CoreLogic) and a leading originator for loans utilizing Florida Housing Corp. DPA programs. He champions accessible homeownership, enjoys guitar and family time, and supports Clarke Schools For Hearing & Speech and Wolfson Children’s Hospital.
A James Madison University graduate who began his career in mortgage marketing, Travis Harris has spent over a decade redefining community service through lending. Since 2012, he’s helped hundreds of Hampton Roads families achieve homeownership through creativity, education, and strong builder and Realtor partnerships. Known for his sharp mind and local heart, Travis builds lasting relationships through exceptional service.
Connor Donovan serves as Chief Revenue Officer at Park Place Finance, leading the sales team and managing lending operations nationwide. With his experience in mortgage and financial services, he drives revenue growth, builds strategic partnerships, and leads high-performing sales teams through expert leadership and industry insight.
Tom Evans combines industry expertise with genuine enthusiasm for helping people reach their homeownership goals. He works with everyone from first-time buyers to seasoned investors and those seeking second homes in Vacationland. Known for his quick thinking, strong problem-solving skills, and client-first approach, Tom delivers thoughtful lending solutions designed to fit every borrower’s needs.
Justin Margolis is a top 1% Originator and PRMG President’s Cabinet member known for his leadership in Non-QM lending. As VP of Non-QM Business Development and Branch Sales Manager, he drives growth, optimizes operations, and supports partners across Retail, Wholesale, and Correspondent channels. A Scotsman Guide Top Originator, Justin brings expertise, energy, and a results-driven focus to every transaction.
Daniel Lemeshev is the SVP of Mortgage Lending at CrossCountry Mortgage, specializing in purchase, refinance, and first-time homebuyers. He has earned recognition as a Top 40 loan originator in the U.S., according to Scotsman Guide. Daniel is based in Hoboken, New Jersey.
Jessica Davolio | 35
Leader Bank
Massachusetts
6 years in business
Jess is a client advocate. She works through complicated and difficult deals with an unmatched tenacity. Her clients are consistently amazed by her consistent efforts to put them in the best financial position. In her first year with Leader Bank she grew her production volume by 90% to over $25 million and is set for even greater heights in 2026. She’s active in local mom’s groups, a golfer, and she never shies away from trying something new!
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