Look beyond traditional lending strategies during tougher times
By Ivan Kustic
Today’s commercial mortgage market is undoubtedly slowing. As expected, interest rate hikes and inflation are influencing the structure, flow and volume of deals.
In a cooling market, it can be easy for investors to halt dealmaking entirely, a common fear-based reaction. This market cycle, however, is different from other downward cycles. Plenty of capital is out there and lenders are still willing to provide financing for the right project. For loan originators, thinking outside the box to find the right project, investor and capital sources will be the keys to succeeding in this climate.
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At a time like this, it is important to note that slowing down is not the same thing as stopping. Deal volumes remain robust across certain asset classes, with industrial and multifamily leading the way. MSCI Real Assets reported that apartment sales in second-quarter 2022 totaled $86.3 billion, good for 42% year-over-year growth, while the $35.4 billion in industrial transactions represented 8% growth. These numbers suggest that investors have not so much quelled their hunger as redirected it.
Today, deals are about reformation and selection. It is necessary to look beyond primary markets and traditional capital sources. Smart lending requires observation into the forces that influence how deals are structured, including the socioeconomic, technological and cultural trends that will shape the future of commercial real estate lending.
Primary market risk
Given the higher cost of capital, penciling deals requires more nimble maneuvering. Especially when it comes to dense, primary markets that have compressed capitalization rates, investors at this stage in the market are often looking to take risk elsewhere.
An example of this trend lies in California. The state lost 352 company headquarters between January 2018 and December 2021, according to a study by the Hoover Institution at Stanford University. The study attributed much of this movement to the state’s high taxes and strict business regulations.
Nonbank lenders have been active in the market for quite some time, which provides a deeper opportunity to secure financing when banks become wary of lending in a bearish market.
Some major venture capital firms have moved or expanded their offices outside of California. And this past summer, a UCLA survey of commercial real estate developers, owners and investors showed increased caution in office space investments throughout the state as this sector continues to struggle with the impacts of the COVID-19 pandemic and remote work. It’s worth noting, however, that while the office outlook was pessimistic, the forecasts for retail, multifamily and industrial real estate in California were mostly optimistic.
Various deals have fallen through due to compressed cap rates which, coupled with high inflation, substantially limit returns for investors while creating a sense of unmitigated risk. In short, there is not enough “bang for the buck” in certain asset classes within primary markets, but this sentiment is not ubiquitous.
Secondary market growth
In secondary markets such as South Florida, however, investors have been closing an increased number of deals. They’ve discovered that these areas signal less volatility, higher returns and better overall value.
Secondary markets are driving growth and attracting talented employees for the long term. Companies — including those that fled California — and workers are relocating from major metros to more affordable secondary markets such as Dallas, Phoenix, Houston and Austin, which led the nation in population growth for the year ending in July 2021.
Job talent may be the most in-demand asset of all. According to a Brookings Institution report, attracting young and talented workers has the strongest correlation to sustainable economic prosperity, giving these secondary markets a favorable future.
The pandemic opened these secondary markets to greater attention than they were previously given in the commercial real estate world. Still, there was a question of whether it was a short-term trend or a long-term indicator of greater shifts in our culture. At this point, the answer seems clear, so commercial mortgage professionals can expect to see a continued renaissance in second- and third-tier markets, fostering an enthusiastic lender appetite in these emerging locations.
New priorities
In times like these, attention to detail matters more than ever. Mortgage brokers and lenders are playing an increasingly critical role in ensuring that deals are well curated, precise and ultimately garner strategic success for all parties.
As money moves around and banks decrease their capital allocations, brokers and borrowers must seek funding sources that are behind the market, meaning lenders that offer lower rates given their delayed reaction to the most recent rate hikes. In essence, it all comes down to finding the right fit for the borrower, the asset class and the location.
Given the Fed rate hikes, Q2 2022 saw declining sales volumes among banks. According to MSCI data, the number of commercial real estate transactions funded by banks during these three months fell to about 8,500, down 22% from the same period in 2021. But again, even though deals are down, they are still happening on a scale of widespread repricing and increased negotiation.
Lenders are simply looking for and prioritizing high-quality assets and efficient operators. For instance, many lenders will say no to the office sector given its slow economic recovery. Conversely, plenty of capital sources are willing to finance assets such as multifamily, industrial and “medtail,” or medical retail properties.
Additionally, within retail and industrial, there has been an increase in triple net (NNN) leases, particularly in less dense markets such as Indianapolis and Rockford, Illinois. These lease structures are becoming more prevalent in states like North Carolina and Pennsylvania, as well as those without income taxes, including Florida, Texas and Tennessee.
Triple net leases offer resilience and hedge against impending downturns while creating long-term appreciation for the investor. The NNN structure shifts the ballooning prices for property expenses (including insurance and maintenance) to tenants, giving owners protection and insulation from volatile, short-term market fluctuations. It also shifts real estate tax expenses from the landlord to the tenant, which tend to be larger, creditworthy corporations.
For the borrower, it is a matter of finding the right lender that wants to work within the asset class at hand and is comfortable with a property or business plan. In the end, financing negotiations often influence prices without making or breaking the deal.
Alternative solutions
Today, with headlines of continued interest rate hikes and recession fears, many types of bank loans have been crimped. This is because snowballing, distressed assets in commercial real estate could overwhelm banks and they do not want to become overextended.
Nonbank lenders have been active in the market for quite some time, which provides a deeper opportunity to secure financing when banks become wary of lending in a bearish market. Regardless of market conditions, all lenders must practice the art of “forward looking” at interest rates.
Take credit unions, for example. Due to the fundamentally different structure and purpose of credit unions, rates are not adjusted as often. In an economic climate like this, an alternative money supplier like a credit union can come in handy.
For instance, a private mortgage company recently utilized a credit union as a resource for securing capital at lower rates compared to bank competitors. This was due in part to the credit union’s lower concentration risk. The mortgage company secured $6 million for an industrial park in Irvine, California, at a rate of 3.75% through a credit union.
Unlike banks, which are structured around preserving capital due to their direct enmeshment with distressed loans, credit unions can be more creative in their financing and tend to work in smaller numbers. This provides brokers a great opportunity to capitalize on the alternative framework of credit unions and secure financing at lower rates.
Over the years, there has been a rise in private equity firms, hedge funds, real estate investment trusts and institutional lenders getting into the commercial real estate game. The net influence of these various parties has created a nonbank-centric market, especially when conditions are finnicky.
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Again, it’s not that capital has disappeared or viable investment opportunities are unavailable. Commercial estate, coupled with resilient strategies such as NNN-leased assets and creative capital sources, still provides the strongest hedge against inflation and keeps investor returns solvent.
Assets such as medical office buildings, grocery-anchored retail centers, apartments and industrial parks remain promising, even as the market enters a more clear-cut recessionary landscape. Yes, investors are slowing down, assets are trading at lower prices and lenders are being more selective. But these are symptoms of widespread repricing rather than doom and gloom.
This repricing phenomena will largely result in sellers, who signed contracts with buyers before the sharp rate hikes, to agree to renegotiate at lower prices. The bottom line? The market appears able to adjust at a prompt rate and deals will continue to close, even if more negotiation and flexibility is needed. ●
Ivan Kustic is a vice president at MetroGroup Realty Finance, a private mortgage banking company that specializes in providing capital advisory and mortgage banking services for properties throughout the U.S.
President of Greenside Capital, a top boutique brokerage specializing in investor financing. Former top producer and leader at Rocket Mortgage who helped redevelop multiple client-facing roles, partnered with Morgan Stanley and American Express, and earned dual master’s degrees in Business and Finance while working full-time. Kurt is redefining the client experience around homeownership, wealth building, and financial literacy.
James Burton is a South Carolina mortgage loan officer known for Lending the Lowcountry. With over four years of experience and a proud family legacy in mortgage lending, James became a top producer early in his career. A Citadel graduate and avid outdoorsman, he’s recognized for his relentless dedication, five-star service, and commitment to being his clients’ lender for life.
JD Cutri is the VP of Non-Delegated Lending for Plaza Home Mortgage, where he is responsible for driving growth and expanding Plaza’s Non-Delegated Correspondent production nationwide. Throughout his career, Cutri has been recognized for his leadership and performance, earlier as Co-Founder of Plaza’s Young Mortgage Professionals Association and more recently earning Plaza’s Select Circle Award and ranking as one of the company’s top producers.
Nate Clear, President of FirstFunding, is transforming warehouse lending through innovation and disciplined execution. He has doubled monthly fundings, tripled sales, and launched new onboarding, training, and client service programs that improved efficiency, responsiveness, and client experience. Clear’s leadership drives agility, inclusion, and sustainable growth-fueling record performance.
As a producing branch manager, DeJesus stands out for leadership, drive, and consistently exceptional results. Since opening Planet’s Bethlehem, PA branch in 2022, he’s built a high-performing team focused on affordability, personalized guidance, and lifelong relationships. A NAHREP and Planet President’s Club Top Originator, he also supports local animal shelters, helping families and pets alike find their forever homes.
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Tracy Mock, is a Mortgage Sales Manager for Gateway Mortgage based in San Antonio with a decade of industry experience. She focuses on helping first-time buyers navigate FHA, VA, conventional, and down-payment assistance programs with straightforward guidance, proactive updates, and disciplined loan management. Tracy’s approach combines clear budgeting, realistic timelines, and consistent communication to minimize surprises and keep transactions.
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Bryan Lovern is an Originating Branch Manager at CrossCountry Mortgage. Since joining the mortgage industry in 2013, Bryan has used his years of experience as a sales manager to become an expert in FHA loans, refinances, and the local market, providing exceptional customer service to his clients. Bryan is based in Crofton, Maryland.
Andy Levison is the Associate Director of Retail Originations at Groundfloor Lending. Since joining in 2020, he is the company’s top producer. Fluent in Spanish, he drives growth among the company’s Spanish speaking demo. In 2025 alone, he is projected to originate more than $110 million in loan volume. In 2023, he was tasked with expanding Groundfloor’s presence in Nashville, which has since become a key growth area. He also mentors new hires.
Chris Leon is a Regional Vice President and Originating Branch Manager at CrossCountry Mortgage. Based in Sierra Vista, Arizona, Chris has been recognized as a Scotsman Guide Top Originator since 2016 and as the #1 Latino Mortgage Originator in the Southwest by National Association of Real Estate Agents. Chris is dedicated to serving his borrowers as a loan officer, bringing the dream of homeownership to members of community.
Eric Krattenstein is the Managing Director of American Heritage Lending, leading national sales, marketing, and growth for one of the nation’s premier Non-QM and private lenders. With over a decade of executive experience in real estate finance, he drives scalable growth through data-driven strategy, innovation, and leadership that continues to redefine Non-QM lending nationwide.
Abdel Khawatmi is the Branch Manager at PRMG & a President’s Cabinet Member recognized among the nation’s top 1% mortgage originator. A visionary leader known for scaling teams through technology, automation, and culture, he’s redefined what modern lending looks like. From national stages to mastermind events, Abdel empowers loan officers to systemize success, serve with impact, and build sustainable growth through innovation reshaping the modern
Victoria Kammer is an Originating Branch Manager at CrossCountry Mortgage, specializing in first-time homebuyers, jumbo loans, non-QM loans, purchase, and refinance. With a passion for the mortgage industry, Victoria has dedicated the past 15 years to supporting clients through the loan process and helping them find the home of their dreams. She recently earned recognition on Scotsman Guide’s 2025 Top Originators list. Victoria is a graduate of Lafayette College and resides in Philadelphia, Pennsylvania.
In just four years, Ryan Kearns has grown Kearns Mortgage Team from a solo start into a six-member brokerage known for client-first service and steady year-over-year growth despite challenging market environments. By blending education with technology, he creates clarity and confidence for families navigating the mortgage process. He serves on Hillsborough County’s Affordable Housing Advisory Board, shaping initiatives that expand opportunity.
Julian Zimmerman is the Director of Lending Operations at Groundfloor, where she has transformed the company’s lending infrastructure and operational efficiency since joining as a processor in 2020. In 2023, she built Groundfloor’s Loan Origination System and Borrower Portal from the ground up, doubling originations and improving compliance. In 2024, she launched the servicing platform, unifying and modernizing the borrower experience.
Daniel Norris is a Sr. Relationship Manager at American Heritage Lending, where he builds and maintains strong partnerships with brokers and clients nationwide. With over four years at AHL, Daniel is known for his responsiveness, attention to detail, and commitment to delivering the speed and service that define Non-QM lending redefined.
Phi Nguyen is a Senior Loan Processor at American Heritage Lending, bringing over four years of Non-QM experience and a unique background in education. Her strong communication and problem-solving skills help guide clients through each step with care and precision. Known for her balance, empathy, and dedication, Phi embodies AHL’s people-first approach to lending.
A top-producing loan officer with six years of experience at Southern Trust Mortgage, Kylie Raffi is dedicated to helping Hampton Roads families achieve homeownership. In 2024, she earned the Virginia Housing Bronze Award for assisting 23 families and securing $380,000 in grants, a testament to her commitment to affordable lending, community impact, and unwavering dedication as a trusted advocate for her clients and partners.
A Hampden-Sydney College graduate with a background in construction and eight years of mortgage experience, Brandon Reilly is a trusted leader in Richmond, VA. Specializing in first-time, jumbo, and construction loans, he guides clients with patience and expertise. Brandon’s consultative style and community focus reflect his belief that every client deserves personalized care and attention.
Charles Ryan is a top-producing Account Executive celebrated for his unwavering dedication, professionalism, and passion for helping clients succeed. With multiple 5-star reviews, Charles has earned a reputation for delivering exceptional service, clear and confident communication, and personalized lending solutions tailored to each client’s unique goals.
Born in Juneau, Alaska, Jordan Saceda learned early that smart financial decisions matter more than income. After moving to California, he found his calling in mortgages-helping families and investors navigate real estate with clarity. Jordan treats every client like family because he knows what’s at stake when financing a home.
Milad Shamoun, Founder of Loan Goat, is a dominant force in California’s real estate finance world. A former U.S. Marine Sergeant, he transformed military precision into business excellence. Today, he stands as one of the top residential & commercial hard money lenders in the state. Known for creative marketing, funding large loans, deep market expertise, & relentless drive, Milad has made Loan Goat a gold standard in trust, speed, & results.
With a kind-hearted approach and strong work ethic, Kayla Tarabay guides clients through every step of the mortgage process with clarity and care. Kayla’s dedication and commitment to building her personal brand have taken her business to new heights this year. Outside of work, Kayla is a proud mom, dog lover, and fitness enthusiast who believes life should be filled with energy, purpose, and a little fun.
Chaim Weiser, Loan Officer at The Leopard Group, is rapidly earning recognition in the mortgage industry. Specializing in QM, Non-QM, bridge, HELOC, and commercial financing, he is known for precision, responsiveness, and strategic deal structuring. With strong relationships and a results-driven approach, Chaim delivers high-impact solutions and stands out as a true Top Emerging Star.
Julia Willetts began her career at Merchants in 2016 and has since earned two promotions, now serving as Vice President of Loan Originations. Over the past year, she has funded more than $108M in loans across 15 states, helping real estate investors finance both rehab and new construction projects, while leading a team of loan originators that deliver exceptional service from start to finish.
Matthew Ziegert is a Divisional Sales Manager at CrossCountry Mortgage specializing in purchase and refinance. He built his business around helping clients achieve homeownership by finding the ideal loan for their unique circumstances. Matthew has ranked in the top 1% of loan officers nationwide for the last eight years. He resides in Rockaway, New Jersey, with his wife and children.
Nate Clear, President of FirstFunding, is transforming warehouse lending through innovation and disciplined execution. He has doubled monthly fundings, tripled sales, and launched new onboarding, training, and client service programs that improved efficiency, responsiveness, and client experience. Clear’s leadership drives agility, inclusion, and sustainable growth-fueling record performance.
Alli joined Leader Bank after grad-school and immediately made an impact with creative solutions for connecting with real estate agents and educating homebuyers. Alli is dedicated to developing accessible educational tools, classes, and content for young homebuyers, and to empowering her generation to get access to powerful wealth-building tools. Her impact at Leader has been instantly positive, and we’re proud to have her on the team.
Andy Levison is the Associate Director of Retail Originations at Groundfloor Lending. Since joining in 2020, he is the company’s top producer. Fluent in Spanish, he drives growth among the company’s Spanish speaking demo. In 2025 alone, he is projected to originate more than $110 million in loan volume. In 2023, he was tasked with expanding Groundfloor’s presence in Nashville, which has since become a key growth area. He also mentors new hires.
Brent Hoffman made a bold move to give clients and partners the best. For nine years at PRMG, he’s built success on transparency, efficiency, and genuine care. As a Branch Manager and President’s Cabinet member, he delivers competitive loans with fast approvals and smooth closings. His independent structure ensures personalized service, and his passion shines through in every transaction.
Peter Jose is a dynamic Branch Manager with a finance degree and a passion for helping people achieve homeownership. Known for his professionalism, enthusiasm, and creative problem-solving, he ensures borrowers feel informed and supported. A member of PRMG’s President’s Cabinet, he brings energy, expertise, and genuine care to every loan.
In 7 years, Kevin has risen from Sales Associate to VP of Sales. He led his team of 11 originators to break company records, funding $800M/1,500 units in 2 years. A transformative leader with exceptional sales acumen and relentless work ethic, Kevin’s impact reaches far beyond his own production of $100M+. Balancing scale with personalized service, he has built systems, launched initiatives and solidified partnerships to drive enduring success.
In 2023, Lauren helped launch Leader Bank’s Cape Cod Mortgage Office and has spent the time since helping to build the Leader Cape Team from the #11 to the #2 Purchase Lender in the area. Her personal expertise and experience has seen her own volume rise over 40% to $40 million and counting in 2025. In the last few years she has successfully built her own business, helped build a whole new loan office, and raise 3 children. She is a rock star!
Andres Saias, Chief Lending Officer & founding Board Member at RBI Private Lending, is a seasoned real estate finance expert in real estate investment finance. With degrees from Georgetown (M.S. Real Estate) & Boston U, he’s driven RBI’s growth since 2015.
Erica LaCentra, CMO at RCN Capital, has transformed the brand into a national leader. Her fearless leadership, strategic vision, and mentorship drive award-winning campaigns and industry innovation. Honored by MPA, NMP and more, she’s earned widespread recognition for her impact, with multiple industry accolades celebrating her innovation and influence. Erica is a trailblazer in private lending and a role model for women in marketing.
Kyle Johnson is a nationally ranked Branch Manager and Mortgage Advisor with CrossCountry Mortgage, leading a top-performing team based in Lacey, WA. Helping families across the country, he’s guided over 2,000 families nationwide with a concierge-level approach rooted in clarity, care, and expertise, specializing in VA loans and relocations for military families.
Chania Ford is a Business Development Manager at Groundfloor Lending. A first-generation Caribbean-American from New York City, she transitioned from product development to real estate finance, quickly excelling in investor relations. Known for her confidence and relationship-building skills, she’s a trusted partner to both new and experienced investors.
Alec Finn is a Producing Sales Manager at American Heritage Lending, helping real estate and mortgage professionals grow their referral networks and expand their Non-QM business. Based in Chicago, he drives Midwest market growth through creative lending solutions, strong partnerships, and a results-driven approach that reflects AHL’s mission to redefine Non-QM lending nationwide.
Daniel is a Scotsman Guide Top Originator and 40 Under 40 winner. Through a referral-driven approach, he has personally funded over $1 billion in volume. Halvorsen is Northeast Florida’s #1 retail originator (CoreLogic) and a leading originator for loans utilizing Florida Housing Corp. DPA programs. He champions accessible homeownership, enjoys guitar and family time, and supports Clarke Schools For Hearing & Speech and Wolfson Children’s Hospital.
A James Madison University graduate who began his career in mortgage marketing, Travis Harris has spent over a decade redefining community service through lending. Since 2012, he’s helped hundreds of Hampton Roads families achieve homeownership through creativity, education, and strong builder and Realtor partnerships. Known for his sharp mind and local heart, Travis builds lasting relationships through exceptional service.
Connor Donovan serves as Chief Revenue Officer at Park Place Finance, leading the sales team and managing lending operations nationwide. With his experience in mortgage and financial services, he drives revenue growth, builds strategic partnerships, and leads high-performing sales teams through expert leadership and industry insight.
Tom Evans combines industry expertise with genuine enthusiasm for helping people reach their homeownership goals. He works with everyone from first-time buyers to seasoned investors and those seeking second homes in Vacationland. Known for his quick thinking, strong problem-solving skills, and client-first approach, Tom delivers thoughtful lending solutions designed to fit every borrower’s needs.
Justin Margolis is a top 1% Originator and PRMG President’s Cabinet member known for his leadership in Non-QM lending. As VP of Non-QM Business Development and Branch Sales Manager, he drives growth, optimizes operations, and supports partners across Retail, Wholesale, and Correspondent channels. A Scotsman Guide Top Originator, Justin brings expertise, energy, and a results-driven focus to every transaction.
Daniel Lemeshev is the SVP of Mortgage Lending at CrossCountry Mortgage, specializing in purchase, refinance, and first-time homebuyers. He has earned recognition as a Top 40 loan originator in the U.S., according to Scotsman Guide. Daniel is based in Hoboken, New Jersey.
Jessica Davolio | 35
Leader Bank
Massachusetts
6 years in business
Jess is a client advocate. She works through complicated and difficult deals with an unmatched tenacity. Her clients are consistently amazed by her consistent efforts to put them in the best financial position. In her first year with Leader Bank she grew her production volume by 90% to over $25 million and is set for even greater heights in 2026. She’s active in local mom’s groups, a golfer, and she never shies away from trying something new!
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