CoreLogic announced in March that it is rebranding itself as Cotality. The name change reflects the company’s “progression to a leader in property information, analytics and data-enabled solutions from its origins in financial services supporting the mortgage industry,” according to a press release.
“This rebrand reflects innovation, evolution and commitment to uniting property professionals,” Patrick Dodd, the company’s president and CEO, stated. “Our name is changing to demonstrate the company’s unmatched dedication and service to clients around the world.”
The Irvine, Calif.-based provider of housing reports and other data was established as CoreLogic Inc. in 2010 as a spinoff from First American Financial Corp. In 2013, it acquired Case-Shiller, whose U.S. home price indexes are among the housing market’s most closely tracked metrics.
The “Co” in the rebranded company name takes its cue from the words “collaboration” and “connectivity,” while the “tality” portion reflects the words “totality” and “vitality.” The company’s new tagline is “Intelligence beyond bounds.”
“Our new name and tagline reflect the essence of who we are and where we’re headed,” said Kristie Vainikos Stegen, Cotality’s chief brand and communications officer, in a press release. “This transformation is a natural evolution, honoring our roots while embracing a future defined by collaboration, innovation and impact.”
