Homeowners who purchased their first home in 2012 or later have consistently experienced rising property values and relatively low interest rates. This has allowed many of them to upgrade to larger homes, or refinance to consolidate and lower payments, affording them the psychological comfort of growing personal net worth.

Many of these people have never seen their home value drop significantly and have never managed their finances without the safety net of a mortgage refinance as an option. This may soon change.
Easy monetary policy and government spending have driven real estate prices ever higher since 2012, when the U.S. economy fully turned the corner after the 2008 housing crisis. The reversal of these conditions will have a profound psychological effect on homebuyers that could materially impact the businesses of mortgage lenders, originators and servicers.
Homeowners may sell their properties if they worry that prices are going to plummet. Potential homebuyers may give up on the market if rising interest rates increase their current loan-to-value ratios, disqualifying them from affording their dream home. Savvy mortgage lenders and originators should understand how existing homeowners and prospective borrowers could react in an unfavorable housing climate.

Bearish signals

Conditions are in place for a correction in residential real estate prices nationwide. Federal Reserve chair Jerome Powell signaled in congressional testimony that the central bank is focused on controlling inflation, which means an end to quantitative easing and higher overnight lending rates. As a result, mortgage rates will rise and home-price growth will slow or decline.
The smart money knows this and is preparing for the first serious housing-market decline since prices bottomed in fourth-quarter 2012. This past October, Zillow announced that it would close its iBuyer program, known as Zillow Offers, where the company bought, renovated and resold homes.
The online real estate giant explained this as a move to “enable Zillow Offers to focus operations on purchasing homes with already-signed contracts, but have yet to close, and reduce the renovation pipeline.” Essentially, Zillow told the market that the company wants to reduce its inventory. As a large and well-informed institutional investor in residential properties, unloading real estate is a bearish signal.
It remains to be seen if other iBuyers such as Redfin, Opendoor and Homesnap will follow Zillow’s lead. Redfin reported in August 2021 that competition for home-purchase offers had plummeted. Nonbank mortgage lenders, seeing the correction on the way, are starting to streamline for leaner times. Interfirst Mortgage announced more than 350 layoffs in November 2021. Better.com cut 900 workers in a now infamous Zoom call in December 2021, followed by 3,000 more in March 2022.
Mortgage originators shouldn’t think their offices are safe just because they aren’t running call-center models that are known for hiring inexperienced staff. Corporate offices will be quick to cut nonproducers who may be experienced but only do loans as a side gig to their more stable full-time jobs. Winter is here and layoffs are coming.
The S&P CoreLogic Case-Shiller Index reported late last year that home-price growth peaked during the summer and is now decelerating. Redfin projected that home-price growth would slow to 3% year over year by December 2022. Additionally, the Mortgage Bankers Association (MBA) forecast this past November that home prices would drop 2.5% year over year in 2022. In more recent forecasts, the MBA has predicted price increases throughout this year, but this underscores the potential volatility. These numbers may represent hope over science.

Economic fundamentals

Americans have been sold on a story of never-ending home-price appreciation and low-cost financing. Residential real estate has taken on characteristics of “meme stocks” such as theater chain AMC Entertainment and video game retailer GameStop. Throughout 2021, the price of these stocks inflated and deflated based on internet chatter and coordinated buying efforts. Eventually, fundamentals will take hold and drive valuations down from lofty, pumped-up levels.
Home prices are far less volatile than stock prices since homes are sold less frequently than stocks are traded. But as with stocks, prices are determined by economic conditions and the quality of the asset, not by a narrative of a never-ending bull market.
People’s tendency to chase trends is one of the fundamental fallacies identified by behavioral economists. When people experience a long-term trend, such as 10 years of home-price appreciation with little to no volatility, they imagine these conditions will last forever. As was the case before the Great Recession, amateur investors with no real experience have jumped on the gravy train and have started flipping homes — usually the sign of a bubble.
Homebuyers who closed their transactions in 2012 or later bought under the Goldilocks principle — when the right conditions occur at the right time to trigger a fundamental change. In this case, mortgage rates were low and homes were cheap, lead-ing to a market boom aided by Fed policies put in place specifically to inflate asset prices.
A real estate buyer today can still get a relatively low mortgage rate and might be told that they can buy “more house,” but the price of the house is bound to be elevated. A great mortgage on an overpriced home does not add up to a good deal.
Indeed, the ease to obtain financing combined with persistently high rent prices may entice some consumers to make larger purchases at a perilous moment. It also will be hard for buyers to notice that the correction is happening. Home and stock prices won’t suddenly fall when the Fed begins raising interest rates. The process will play out over months while unwary homebuyers will continue to take on inventory at inflated prices.

Slow recovery

Mortgage originators and servicers should prepare for a correction, followed by a slow recovery, as people shocked by their first bear market will be wary to return to the housing market. One way to protect your business is to invest in cost-saving technologies that allow for faster speed to market and more efficient operations during a prolonged lean period. Clients will mainly fall into three categories: those who plan, those who panic and those who hold on for dear life.
Planners see the conditions for a correction in place and are making moves now. They’re taking advantage of a last chance to refinance or accelerate plans to sell their home for a good price, possibly to downgrade or to rent during the downturn. They’re also considering selling any unnecessary second homes or investment properties. The planners, in this sense, will be part of the wave of selling that could spark a correction. Those who act early will have the best results.
This group knows that the risk-free rate of return offered by savings accounts and certificate of deposit accounts will provide a haven and a buffer against stock and real estate corrections. Often, the value of a home can preserve wealth during corrections, but this downturn is poised to hammer stocks and real estate in tandem. Planners will aim to maximize profits by increasing liquidity.
Panickers will sell into a declining market. Short on cash while seeing the value of their homes and stocks fall simultaneously, and unable to refinance at favorable terms, they will sell their homes for less than they had hoped. Those who bought their homes late in the cycle might have to sell at a loss, which will diminish their purchasing power heading into the recovery. In a worst-case scenario, they may lose their jobs if a recession hits.
These homeowners will look to the Fed and the government for help. This is not like the downturn associated with the COVID-19 pandemic, however. The Fed and Treasury will be cooling the economy on purpose to tame inflation and won’t come to the rescue. Already, the government is allowing pandemic-era stimulus measures (such as the student loan moratorium and advanced child tax-credit payments) to end.
The last group — people who hold on for dear life — have been propping up the market while enjoying the positive wealth effects of a bull market. Many workers in their mid-20s to late 40s have only experienced increasing wages, growth in their investments and decreases to borrowing costs. They have been taught that markets are cyclical and to hold on to all investments.
The typical argument is that downturns are temporary and that asset prices will rise again after a recession. These people may have to wait longer than they think. When housing prices began to contract in 2007, residential real estate remained in a bear market for five years.
● ● ●
Economic conditions are far better now than they were during the financial crisis of the late 2000s. The next downturn should not be as long or as severe, but a sudden reversal in housing fortunes is bound to have a lasting and negative effect on the entire mortgage industry. The best time to prepare is now. ●

Author

  • Christopher Hussain

    Christopher Hussain is CEO of RealKey, a mortgage submission platform that he founded in 2015. A born entrepreneur, in 2013 he also co-founded Sindeo, a San Francisco-based startup that raised $50 million to create a new mortgage experience. As a recognized business and thought leader in the industry, he has successfully scaled numerous mortgage companies. In his current role at RealKey, Hussain is leveraging his breadth of industry experience to transform and enable faster, more efficient mortgage processing.

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Top Dollar Volume

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Top Mortgage Brokers

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For Top Originators rankings going back to 2010, see the April editions of the magazine in our digital magazine library

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For Top Mortgage Lenders rankings going back to 2010, see the June editions of the magazine in our digital magazine library

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11 years in business

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James Burton | 39

Southern Trust Mortgage

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4 years in business

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JD Cutri | 34

Plaza Home Mortgage

California

11 years in business

JD Cutri is the VP of Non-Delegated Lending for Plaza Home Mortgage, where he is responsible for driving growth and expanding Plaza’s Non-Delegated Correspondent production nationwide. Throughout his career, Cutri has been recognized for his leadership and performance, earlier as Co-Founder of Plaza’s Young Mortgage Professionals Association and more recently earning Plaza’s Select Circle Award and ranking as one of the company’s top producers.

Nate Clear | 36

FirstFunding Inc

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Nick DeJesus | 38

Planet Home Lending

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9 years in business

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Abbie Newell | 31

American Heritage Lending

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11 years in business

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Joseph Morley | 26

Park Place Finance

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3 years in business

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Allison Moore | 27

Leader Bank

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Tracy Mock | 37

Gateway Mortgage

Texas

10 years in business

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Maverick Lending NYC

New Jersey

1 year in business

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CrossCountry Mortgage

Maryland

11 years in business

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Andy Levison | 38

Groundfloor Lending

Georgia

5 years in business

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Christopher Leon | 39

CrossCountry Mortgage

Arizona

13 years in business

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Eric Krattenstein | 37

American Heritage Lending

New Jersey

10 years in business

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Abdel Khawatmi | 35

PRMG

New Jersey

7 years in business

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Victoria Kammer | 38

CrossCountry Mortgage

Pennsylvania

15 years in business

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Ryan Kearns | 37

Kearns Mortgage Team, LLC

Florida

4 years in business

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Julian Zimmerman | 29

Groundfloor Lending

Kansas

6 years in business

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Daniel Norris | 33

American Heritage Lending

California

4 years in business

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Phi Nguyen | 30

American Heritage Lending

California

5 years in business

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Kylie Raffi | 28

Southern Trust Mortgage

Virginia

6 years in business

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Brandon Reilly | 30

Southern Trust Mortgage

Virginia

8 years in business

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Charles Ryan | 35

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Jordan Saceda | 38

E Mortgage Capital

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Milad Shamoun | 29

Loan Goat

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4 years in business

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Kayla Tarabay | 32

Novus Home Mortgage

Massachusetts

3 years in business

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Chaim Weiser | 30

The Leopard Group

New York

6 years in business

Chaim Weiser, Loan Officer at The Leopard Group, is rapidly earning recognition in the mortgage industry. Specializing in QM, Non-QM, bridge, HELOC, and commercial financing, he is known for precision, responsiveness, and strategic deal structuring. With strong relationships and a results-driven approach, Chaim delivers high-impact solutions and stands out as a true Top Emerging Star.

Julia Willetts | 27

Merchants Mortgage

Colorado

9 years in business

Julia Willetts began her career at Merchants in 2016 and has since earned two promotions, now serving as Vice President of Loan Originations. Over the past year, she has funded more than $108M in loans across 15 states, helping real estate investors finance both rehab and new construction projects, while leading a team of loan originators that deliver exceptional service from start to finish.

Matthew Ziegert | 35

CrossCountry Mortgage

New Jersey

9 years in business

Matthew Ziegert is a Divisional Sales Manager at CrossCountry Mortgage specializing in purchase and refinance. He built his business around helping clients achieve homeownership by finding the ideal loan for their unique circumstances. Matthew has ranked in the top 1% of loan officers nationwide for the last eight years. He resides in Rockaway, New Jersey, with his wife and children. 

Nate Clear | 36

FirstFunding Inc

Texas

15 years in business

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Allison Moore | 27

Leader Bank

Massachusetts

3 years in business

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Andy Levison | 38

Groundfloor Lending

Georgia

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Brent Hoffman | 36

PRMG

Ohio

14 years in business

Brent Hoffman made a bold move to give clients and partners the best. For nine years at PRMG, he’s built success on transparency, efficiency, and genuine care. As a Branch Manager and President’s Cabinet member, he delivers competitive loans with fast approvals and smooth closings. His independent structure ensures personalized service, and his passion shines through in every transaction.

Peter Jose | 35

PRMG

Maine

10 years in business

Peter Jose is a dynamic Branch Manager with a finance degree and a passion for helping people achieve homeownership. Known for his professionalism, enthusiasm, and creative problem-solving, he ensures borrowers feel informed and supported. A member of PRMG’s President’s Cabinet, he brings energy, expertise, and genuine care to every loan.

Kevin Victoria | 30

CV3 Financial Services

Arizona

7 years in business

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Lauren Robert | 35

Leader Bank

Massachusetts

5 years in business

In 2023, Lauren helped launch Leader Bank’s Cape Cod Mortgage Office and has spent the time since helping to build the Leader Cape Team from the #11 to the #2 Purchase Lender in the area. Her personal expertise and experience has seen her own volume rise over 40% to $40 million and counting in 2025. In the last few years she has successfully built her own business, helped build a whole new loan office, and raise 3 children. She is a rock star!
 

Andres Saias | 32

RBI Private Lending

Florida

15 years in business

Andres Saias, Chief Lending Officer & founding Board Member at RBI Private Lending, is a seasoned real estate finance expert in real estate investment finance. With degrees from Georgetown (M.S. Real Estate) & Boston U, he’s driven RBI’s growth since 2015.

Erica LaCentra | 35

RCN Capital

Connecticut

13 years in business

Erica LaCentra, CMO at RCN Capital, has transformed the brand into a national leader. Her fearless leadership, strategic vision, and mentorship drive award-winning campaigns and industry innovation. Honored by MPA, NMP and more, she’s earned widespread recognition for her impact, with multiple industry accolades celebrating her innovation and influence. Erica is a trailblazer in private lending and a role model for women in marketing.

Kyle Johnson | 32

CrossCountry Mortgage

Washington State

10 years in business

Kyle Johnson is a nationally ranked Branch Manager and Mortgage Advisor with CrossCountry Mortgage, leading a top-performing team based in Lacey, WA. Helping families across the country, he’s guided over 2,000 families nationwide with a concierge-level approach rooted in clarity, care, and expertise, specializing in VA loans and relocations for military families.

Chania Ford | 28

Groundfloor Lending

Georgia

1 year in business

Chania Ford is a Business Development Manager at Groundfloor Lending. A first-generation Caribbean-American from New York City, she transitioned from product development to real estate finance, quickly excelling in investor relations. Known for her confidence and relationship-building skills, she’s a trusted partner to both new and experienced investors.

Alec Finn | 33

American Heritage Lending

Illinois

6 years in business

Alec Finn is a Producing Sales Manager at American Heritage Lending, helping real estate and mortgage professionals grow their referral networks and expand their Non-QM business. Based in Chicago, he drives Midwest market growth through creative lending solutions, strong partnerships, and a results-driven approach that reflects AHL’s mission to redefine Non-QM lending nationwide.

Daniel Halvorsen | 36

LoanPeople

Florida

14 years in business

Daniel is a Scotsman Guide Top Originator and 40 Under 40 winner. Through a referral-driven approach, he has personally funded over $1 billion in volume. Halvorsen is Northeast Florida’s #1 retail originator (CoreLogic) and a leading originator for loans utilizing Florida Housing Corp. DPA programs. He champions accessible homeownership, enjoys guitar and family time, and supports Clarke Schools For Hearing & Speech and Wolfson Children’s Hospital.

Travis Harris | 36

Southern Trust Mortgage

Virginia

13 years in business

A James Madison University graduate who began his career in mortgage marketing, Travis Harris has spent over a decade redefining community service through lending. Since 2012, he’s helped hundreds of Hampton Roads families achieve homeownership through creativity, education, and strong builder and Realtor partnerships. Known for his sharp mind and local heart, Travis builds lasting relationships through exceptional service.

Connor Donovan | 26

Park Place Finance

Texas

4 years in business

Connor Donovan serves as Chief Revenue Officer at Park Place Finance, leading the sales team and managing lending operations nationwide. With his experience in mortgage and financial services, he drives revenue growth, builds strategic partnerships, and leads high-performing sales teams through expert leadership and industry insight.

Thomas Evans | 31

Acadia Lending Group

Maine

8 years in business

Tom Evans combines industry expertise with genuine enthusiasm for helping people reach their homeownership goals. He works with everyone from first-time buyers to seasoned investors and those seeking second homes in Vacationland. Known for his quick thinking, strong problem-solving skills, and client-first approach, Tom delivers thoughtful lending solutions designed to fit every borrower’s needs.

Justin Margolis | 35

PRMG

Florida

13 years in business

Justin Margolis is a top 1% Originator and PRMG President’s Cabinet member known for his leadership in Non-QM lending. As VP of Non-QM Business Development and Branch Sales Manager, he drives growth, optimizes operations, and supports partners across Retail, Wholesale, and Correspondent channels. A Scotsman Guide Top Originator, Justin brings expertise, energy, and a results-driven focus to every transaction.

Daniel Lemeshev | 29

CrossCountry

Mortgage

New Jersey

3 years in business

Daniel Lemeshev is the SVP of Mortgage Lending at CrossCountry Mortgage, specializing in purchase, refinance, and first-time homebuyers. He has earned recognition as a Top 40 loan originator in the U.S., according to Scotsman Guide. Daniel is based in Hoboken, New Jersey.

Jessica Davolio | 35

Leader Bank

Massachusetts

6 years in business

Jess is a client advocate. She works through complicated and difficult deals with an unmatched tenacity. Her clients are consistently amazed by her consistent efforts to put them in the best financial position. In her first year with Leader Bank she grew her production volume by 90% to over $25 million and is set for even greater heights in 2026. She’s active in local mom’s groups, a golfer, and she never shies away from trying something new!

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