Advertising Deadlines & Specs 2024

Table of Contents

2024 Magazine Deadlines

Please Note: These magazine deadlines are subject to change without notice. A late fee may be assessed for any ad copy received after the deadline. If new artwork is not received by the deadline, Scotsman Guide will use the previous month’s ad copy. Cover artwork is due prior to the artwork deadline. Refer to your advertising agreement for the due date.

Publication MonthSpace Reservation DeadlineListing/Ad Deadline
JanuaryNovember 17November 20
FebruaryDecember 19December 20
MarchJanuary 22January 23
AprilFebruary 21February 22
MayMarch 21March 22
JuneApril 19April 22
JulyMay 20May 21
AugustJune 19June 20
SeptemberJuly 22July 23
OctoberAugust 21August 22
NovemberSeptember 20September 23
DecemberOctober 21October 22

Magazine Display Ads

Magazine Ad Specs
Designing your own ad? Get the specs you need below.
Ad Type Size Safe Area Bleed Final Size Template
Full Page 9″ x 10.875″ 8″ x 9.75″ .125″ on all sides 9.25″ x 11.125″ Download
Full Page Spread 18″ x 10.875″ 17″ x 9.875″ .125″ on all sides 18.25″ x 11.125″ Download
1/2 Page 8″ x 4.8125 NA 0 8″ x 4.8125 Download
1/4 Page 3.875″ x 4.8125 NA 0 3.875″ x 4.8125 Download
Magazine Ad Submission Requirements

Preferred Format:

  • High resolution PDF
  • Embed all fonts
  • CMYK
  • 300 DPI
  • No crop or bleed marks
  • QR Codes should be 100% black, no color builds
Where To Send Your Files

Upload your files to appear in Scotsman Guide’s residential or commercial magazines.

Upload File

If you would like to send us your files via email or Dropbox please contact our Production Department at production@scotsmanguide.com for instructions.

Disclaimer

Please be aware that artwork is subject to color/tonal shifts inherent to the printing process. The printer will strive to match the colors in your ad but cannot guarantee precise replication of colors.

Advertorial Guidelines

Does your ad contain more than 20% text? If so, these guidelines are made for you!

  • Advertiser logo(s) must be included in the advertorial and meet a minimum sizeof 2.5 inches in width
  • Advertisers may not include an ad within an ad
  • Typefaces and layout should bear no resemblance to standard editorial templates in Scotsman Guide publications including, but not limited to, fonts, font size, leading, layout, style, illustration style and color
  • No pull-quotes are allowed with similar look to Scotsman Guide templates
  • Scotsman Guide will add the text “PAID ADVERTISEMENT” at the top of each page of every ad deemed an advertorial
  • No reference to Scotsman Guide can be included in the headline or main body text
  • Each advertorial ad should include at least one headline that is 18-point type or larger
  • Scotsman Guide reserves the right to add a 1-point black keyline around the edge of the ad
Need Help?

For questions about ad formats or specifications contact the Production Department at production@scotsmanguide.com.

 

Magazine Cover Advertising

Cover Specs

Artwork for cover advertisements should be 9″ x 6.75″ with a .125″ bleed. The final size should be 9.25” wide x 7” high.

Download Template

Look & Feel

Scotsman Guide is featuring your company, somewhat like Time’s “Person of the Year”. Hence, we require that our monthly front cover feature have the look and feel of the classic front cover of a magazine, rather than that of a display ad.

Splash Concept

The cover ad should be simple and eye-catching in its use of graphics and color. You can incorporate your company logo or URL in the design, however, the URL must be less than 3.625” long.

Teasers

Limit the words to one or two short phrases intended to pique readers’ interest and to entice them to look for more information about your company inside. The advertisement on the inside spread should relate to the cover teaser.

What Not to Include

Please do not include page references, phone numbers, email addresses or redirect links in your front cover ad. You can incorporate your company logo or URL in the design, however, the URL must be less than 3.625” long.

QR Codes

If you add a QR code it must be placed in the lower section of the ad and can be no larger than .5″.

Portrait Imagery

If portraits are included in ads or advertorial images, the portrait photography must be a professional-quality image (including lighting, wardrobe and overall general quality). Resolution must adhere to standard cover specs with the original photo being a minimum of 350 dpi at 100 percent.

Digital Advertising

Designing your own ad to be featured online? Get the specs you need below.

Website Display Advertising

Download Templates

Ad SizeBillboard 970px x 250px
Leaderboard 728px x 90px
Skyscraper 160px x 600px
File TypesJPEG, GIF, PNG
Max File Size150k
AnimationMax 15 seconds (max of 4 frames looped 3 times)
ExpansionsNot supported
Clickthrough URLAny URL of your choice (please ensure any third-party served banners are set to open in a new window)
TrackingInclude your UTM campaign parameters in your click-through URL. Alternatively, supply a 1×1 tracking pixel OR a third-party impression URL for recording impressions.
VideoNot supported
Ad SubmissionUpload Files
 
Digital Magazines

Our digital magazines are vivid replicas of Scotsman Guide’s print editions viewable on any device.

Ad SizeDesktop 728px x 90px
Mobile 320px x 50px
File TypesJPEG, GIF, PNG
Max File Size150k
AnimationMax 15 seconds (max of 4 frames looped 3 times)
ExpansionsNot supported
Clickthrough URLAny URL of your choice
TrackingInclude your UTM campaign parameters in your click-through URL
VideoNot supported
Ad SubmissionPlease upload both a desktop and mobile ad. Contact your sales rep for assistance. Upload Files
 

The Originator Email Newsletter

Appear in the inboxes of 100,000+ motivated mortgage professionals.

Banner Ads
Ad Size900px x 150px (actual display size 450px x 75px)
File TypesJPEG, PNG
Max File Size150k
AnimationNot supported
Clickthrough URLAny URL of your choice
TrackingInclude your UTM campaign parameters in your click-through URL
VideoNot supported
Ad SubmissionUpload File
 
Sponsored Content
Ad Size1200px x 800px (actual display size 600px x 400px)
File TypesJPEG, PNG
Max File Size150K Max
AnimationNot supported
VideoNot supported
Headline LengthMax 50 characters
Body Text LengthTwo sentences or 150 characters max
Clickthrough URLAny URL of your choice
TrackingInclude your UTM campaign parameters in your click-through URL
Ad SubmissionUpload Files
 
Featured Partner Ads
Ad Size1200px x 600px (actual display size 600px x 300px)
File TypesJPEG, PNG
Max File Size150k
AnimationNot supported
Clickthrough URLAny URL of your choice
TrackingInclude your UTM campaign parameters in your click-through URL
VideoNot supported
Ad SubmissionUpload File
 

Upload Files

Magazine Display & Cover Advertising

Upload your files to appear in Scotsman Guide’s residential or commercial magazines.

Upload Files

If you would like to send us your files via Dropbox please contact our Production Department at production@scotsmanguide.com for instructions.

Digital Magazine Advertising

Upload your banner ads to appear in the residential or commercial digital magazine.

Upload Files

Website – Banner Ads

Upload your banner ads to appear on the website.

Upload Files

The Originator – Banner Ads

Upload your banner ads to appear in The Originator email newsletter.

Upload Files

The Originator – Sponsored Content

Upload your sponsored content to appear in The Originator email newsletter.

Upload Files

The Originator – Featured Partner Ads

Upload your partnership banner ads to appear in The Originator email newsletter.

Upload Files

Need Help?

For help submitting files, advertising specs or other questions please contact your sales representative or click one of the options below.