Cindy Ertman is CEO and founder of The Defining Difference, a success-based mortgage coaching and training company devoted to helping mortgage professionals master the power of bold and intentional choices to create a defining difference in their own life and business. Her impressive career includes growing her personal production to over $200 million annually and co-leading a $1.2 billion mortgage branch, while growing from one to 20 branches in Southern California. Ten years ago, Ertman launched The Defining Difference, which has empowered thousands of mortgage loan originators nationally.