Marketing
Managing Your Pipeline Should Be a Priority
Data can help identify the best leads and the most likely loans to close
Data can help identify the best leads and the most likely loans to close
Modern data technology is essential to the creation of lifelong clients
Originators need to be in tune with consumer preferences during the pandemic
Data-privacy laws are changing in the nation’s most populous state
Data-rich marketing will deliver the right message at the right time to the right clients
Originators can reach clients at the right time with the right message
Too many originators fail to capture the pot of gold of past clients
Evolving technologies are putting independent brokers on the same footing as nonbank direct lenders
