Rob Finlay is the founder and CEO of Thirty Capital, an advisory, investment and technology firm serving growth-minded operators and investors. He is a forward-thinking entrepreneur devoted to building companies that support and advance the commercial real estate industry. With expertise in tech-enabled asset management and capital-market services and solutions, Finlay speaks from experience and insight as an active commercial property owner, investor and operator of more than 20 years. He has launched, developed and sold many commercial real estate technology and finance startups. He also recently authored The Wall Street Journal bestselling book, “Beyond the Building: How to Use Innovation to Create and Grow Your Commercial Real Estate Portfolio.”