The top-down executive model falls short when volatility becomes routine. Weekly shifts in rates, regulation and sentiment demand more than strategy. They require adaptable leadership embedded at every level.
The mortgage industry has just endured three of the most turbulent years in its history. We’ve seen interest rates rise from historic lows to multi-decade highs, origination volumes plummet, margins compress and workforce reductions become the grim norm.
Yet amid this disruption, some companies are actually gaining ground, and increasing market share while others are retreating. They’re attracting talent while others lose their best people. They’re investing in infrastructure while competitors cut to the bone. The difference is that they have leadership built to handle uncertainty.
Leadership gap
Most of today’s mortgage professionals rose through the ranks during boom times. They learned to hire fast, scale operations and ride the wave of expansion. Few were trained to lead through a contraction, or even worse, prolonged unpredictability.
Traditional leadership depends on precise forecasts: Build a plan, set a target and execute. But in a world where even the best economists struggle to predict outcomes, that model collapses. The new environment requires leaders to pivot from managing known variables to cultivating organizational resilience and agility.
In uncertain times, leadership can’t be confined to the C-suite. Real-time decision-making must occur across the organization. That requires more than delegation. It requires a cultural shift, where people are empowered with the authority and clarity to act, while maintaining strategic alignment and accountability.
Empowerment without abdication
Empowering your team doesn’t mean stepping back. It means stepping differently. It’s not about assigning tasks. It’s about giving people the authority to make decisions within defined parameters.
For example, loan officers might be authorized to approve pricing exceptions within a threshold, so long as there is a documented rationale. Processors might resolve minor file exceptions autonomously while entrusting higher-stakes issues to more experienced administrators.
The best leaders recognize and accept that mistakes can happen. The cost of occasional missteps is far lower than the cost of delayed decisions, missed opportunities and disengaged staff in overly rigid organizations.
Top-down communication has long been the default in corporate America. However, the most valuable intelligence often emerges from the front lines during volatility. Loan officers hear borrowers’ hesitation before it appears in consumer data. Underwriters spot patterns in risk before portfolios are impacted. Processors catch documentation issues ahead of regulation.
To harness this insight, companies must establish structured systems for upward communication. That means real manager-to-staff check-ins that prioritize input over updates. It means anonymous feedback loops, cross-functional forums, and most importantly, evidence that feedback has led to action. If employees don’t see their input influencing decisions, they stop offering it. And when that happens, leaders lose access to some of their most critical information.
Long-term thinking
Strategic planning doesn’t disappear in chaos. It evolves. While it’s true that short-term focus is necessary for cash flow, staffing and operational efficiency, it’s simply not enough.
Great leaders invest during downturns. That’s when market share is taken, not when business is booming. That might mean building referral relationships while others scale back. It could mean investing in technology infrastructure that others are deferring. Or hiring top talent that competitors can no longer retain. These bets won’t pay off tomorrow, but they will differentiate you when the cycle turns.
Taking risks in a stable market is easy. In uncertain times, it’s an art form. Innovative leaders create pilot programs, test in limited markets and build what’s known as “option value.” These can be small investments that give them the right, but not the obligation, to scale if the conditions prove favorable. This incremental approach balances progress with protection. It acknowledges the fog of uncertainty without becoming paralyzed by it.
These ideas aren’t complicated, but they can be difficult. Empowerment challenges legacy control structures. Bidirectional communication requires humility. Planning for the long game demands courage in the short term. Leaders must model the behavior they expect, train and support their teams to grow into these new roles, and stay the course — even when outcomes take time to materialize.
Eventually, markets stabilize, rates find their equilibrium and originations rebound. When that happens, the organizations that invested in their people, systems and culture won’t just recover, they’ll lead.
They will be leaner, wiser and more adaptable. Above all, they’ll be led by people at every level who know how to succeed when the path forward is anything but clear.
Author
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Franco Terango is the CEO of Certainty Home Lending, a Rate Co. that offers national mortgage lending and FinTech services. He has been a leader in the financial services industry for over 30 years, and his career has included four lines of business: consumer banking, investments, small business banking, and 25 years in mortgage lending.
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