Mortgage applications dropped by roughly 20% this past April following the COVID-19 lockdown, according to CNBC. By the summer, home loan credit availability had tightened by 30% compared to February 2020, the Mortgage Bankers Association reported. Reductions in credit availability are usually carried out by lenders through higher credit scores and downpayment minimums, as well as stricter debt-to-income and loan-to-value ratios.

Americans rallied and the economic reopening offered a silver lining as pent-up demand boosted mortgage applications this past summer. The market showed great elasticity during the shutdown, in large part due to stimulus and forbearance initiatives.

Despite an increase in mortgage originations in the second half of 2020, industry researchers remain unsure about future sales forecasts. In a market update this past June, Freddie Mac stated that “there are still great unknowns about the evolution of the recovery and future policy response, so our outlook for the housing market is cautiously optimistic.”

Moving forward, the burden falls on every residential mortgage originator to evaluate what changes, if any, the pandemic caused to the industry in their local area. Originators battling a slowdown in loan applications now — and uncertainty about the future — should consider venturing into the commercial mortgage market.

Education key

The idea of expanding into new lead sources can cause hesitation since expansions are often risky and expensive. Education and training are the most proven ways to offset these concerns.

Placing commercial loan knowledge at the top of the priority list is an efficient action for earning more commissions in the long run. There are no shortcuts to being well-informed about the commercial mortgage ecosystem and an effort to learn could gain applicant trust when the opportunity arises.

Commercial mortgages are used to finance income-producing properties, guiding the qualification process when a new lead hits the inbox. Search out industry resources such as trade publications that offer lender search tools to divide commercial lenders into categories. Some of the more popular commercial asset classes include multifamily housing, office, industrial, hospitality, farms, construction and mixed-use. An easy way to find out which mortgages are in demand is by searching listings on Loopnet or similar websites.

In the beginning, it’s easy to make the mistake of wrongly categorizing a property, so gathering as much property detail as possible can help reduce inaccurate 1003 commercial applications. These mistakes are easy due to the high number of properties covered under the commercial umbrella.

The length of the loan is where residential and commercial mortgages differentiate significantly. Residential loans typically offer 15- to 30-year financing but commercial is more complex. Common terms for commercial mortgages can range from 12 months with hard money, or asset-backed loans, to 30 years for high-net multifamily. The loan term is important because it ultimately determines how long the borrower has until they must sell or refinance into a new loan.

Demonstrate value

Qualifying income for a commercial mortgage is challenging due to the mix of risk-assessment tools used by wholesale lending underwriters. The more popular income qualifiers are debt-service-coverage ratio (DSCR), capitalization rate (or cap rate) and gross rent multiplier.

DSCR is one measure of a property owner’s cash flow to pay for debt obligations. The cap rate is based on the net operating income (NOI) generated by a commercial property and is calculated by dividing the NOI by the asset value. The gross rent multiplier, sometimes called a gross income multiplier, is calculated by dividing the property’s sale price by its gross annual rental income.

The wide variety of properties under the commercial umbrella is the reason for using different methods to determine real estate profitability. Similar to residential, the end goal for commercial underwriters is to determine a property owner’s ability to repay their monthly mortgage debt and other expenses.

Appraisal differences is a worthy topic to consider when expanding into commercial mortgage qualifications. Commercial appraisals are more expensive, take more time and often require more participation from the applicant than a residential appraisal. The 1007 market rent report, an appraisal tool that lists average rents of nearby comparable properties, is used by underwriters as an additional risk-assessment tool to gauge the true monthly gross income.

Sales managers learn to seek out cost-effective leads during market shifts or slowdowns. Implementing a business-to-business strategy with commercial real estate agents is an option since they already have working relationships with commercial mortgage applicants. Proving an ability to qualify a client for an office-building purchase or a Federal Housing Administration apartment loan demonstrates the originator’s value, which could help earn business from these agents.

“Commercial loans can be difficult. I would like it if a commercial lender could make it an easier process that flows smoothly,” said Aaron Gardin, a Realtor and business manager with Tecton Corp., a property-management company in the Seattle area.

Gardin crafted his business by continuously expanding into new areas of real estate while picking up strategies at each stop. Currently, he utilizes his expertise in rent rolls, vacancy expectations, maintenance budgets and vendor relations to sell to multifamily clients. Originators could earn new business by listening to agent needs, such as streamlining the escrow process.

● ● ●

The pressures of the pandemic are still causing mass health concerns and economic hardships for millions of Americans. The full impact of COVID-19 may not be recognized for a few years. During that time, experts expect peaks, valleys and shifts in the overall health of the mortgage industry.

CoreLogic predicts a 6.6% decline in U.S. home prices from May 2020 to May 2021. The company expects this to be the first annual decrease in home prices in nine years. These drops in value and ongoing shifts in the market are motivation for originators to adapt strategies and assure that they are sustaining a competitive advantage. ●

Author

  • Jovan Vaughn is the designated broker at Mortgage Point, a company that offers a portfolio of loans catering to all property types. Vaughn can discuss franchise opportunities, loan-qualifying scenarios and real estate projects.

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For Top Originators rankings going back to 2010, see the April editions of the magazine in our digital magazine library

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For Top Mortgage Lenders rankings going back to 2010, see the June editions of the magazine in our digital magazine library

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Greenside Capital

Florida

11 years in business

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James Burton | 39

Southern Trust Mortgage

South Carolina

4 years in business

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JD Cutri | 34

Plaza Home Mortgage

California

11 years in business

JD Cutri is the VP of Non-Delegated Lending for Plaza Home Mortgage, where he is responsible for driving growth and expanding Plaza’s Non-Delegated Correspondent production nationwide. Throughout his career, Cutri has been recognized for his leadership and performance, earlier as Co-Founder of Plaza’s Young Mortgage Professionals Association and more recently earning Plaza’s Select Circle Award and ranking as one of the company’s top producers.

Nate Clear | 36

FirstFunding Inc

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Nick DeJesus | 38

Planet Home Lending

Pennsylvania

9 years in business

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Abbie Newell | 31

American Heritage Lending

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11 years in business

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Joseph Morley | 26

Park Place Finance

Texas

3 years in business

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Allison Moore | 27

Leader Bank

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Tracy Mock | 37

Gateway Mortgage

Texas

10 years in business

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Rocco Mandarino | 28

Maverick Lending NYC

New Jersey

1 year in business

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Bryan Lovern | 37

CrossCountry Mortgage

Maryland

11 years in business

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Andy Levison | 38

Groundfloor Lending

Georgia

5 years in business

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Christopher Leon | 39

CrossCountry Mortgage

Arizona

13 years in business

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Eric Krattenstein | 37

American Heritage Lending

New Jersey

10 years in business

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Abdel Khawatmi | 35

PRMG

New Jersey

7 years in business

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Victoria Kammer | 38

CrossCountry Mortgage

Pennsylvania

15 years in business

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Ryan Kearns | 37

Kearns Mortgage Team, LLC

Florida

4 years in business

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Julian Zimmerman | 29

Groundfloor Lending

Kansas

6 years in business

Julian Zimmerman is the Director of Lending Operations at Groundfloor, where she has transformed the company’s lending infrastructure and operational efficiency since joining as a processor in 2020. In 2023, she built Groundfloor’s Loan Origination System and Borrower Portal from the ground up, doubling originations and improving compliance. In 2024, she launched the servicing platform, unifying and modernizing the borrower experience.

Daniel Norris | 33

American Heritage Lending

California

4 years in business

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Phi Nguyen | 30

American Heritage Lending

California

5 years in business

Phi Nguyen is a Senior Loan Processor at American Heritage Lending, bringing over four years of Non-QM experience and a unique background in education. Her strong communication and problem-solving skills help guide clients through each step with care and precision. Known for her balance, empathy, and dedication, Phi embodies AHL’s people-first approach to lending.

Kylie Raffi | 28

Southern Trust Mortgage

Virginia

6 years in business

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Brandon Reilly | 30

Southern Trust Mortgage

Virginia

8 years in business

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Charles Ryan | 35

PRMG

Georgia

13 years in business

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Jordan Saceda | 38

E Mortgage Capital

California

8 years in business

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Milad Shamoun | 29

Loan Goat

California

4 years in business

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Kayla Tarabay | 32

Novus Home Mortgage

Massachusetts

3 years in business

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Chaim Weiser | 30

The Leopard Group

New York

6 years in business

Chaim Weiser, Loan Officer at The Leopard Group, is rapidly earning recognition in the mortgage industry. Specializing in QM, Non-QM, bridge, HELOC, and commercial financing, he is known for precision, responsiveness, and strategic deal structuring. With strong relationships and a results-driven approach, Chaim delivers high-impact solutions and stands out as a true Top Emerging Star.

Julia Willetts | 27

Merchants Mortgage

Colorado

9 years in business

Julia Willetts began her career at Merchants in 2016 and has since earned two promotions, now serving as Vice President of Loan Originations. Over the past year, she has funded more than $108M in loans across 15 states, helping real estate investors finance both rehab and new construction projects, while leading a team of loan originators that deliver exceptional service from start to finish.

Matthew Ziegert | 35

CrossCountry Mortgage

New Jersey

9 years in business

Matthew Ziegert is a Divisional Sales Manager at CrossCountry Mortgage specializing in purchase and refinance. He built his business around helping clients achieve homeownership by finding the ideal loan for their unique circumstances. Matthew has ranked in the top 1% of loan officers nationwide for the last eight years. He resides in Rockaway, New Jersey, with his wife and children. 

Nate Clear | 36

FirstFunding Inc

Texas

15 years in business

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Allison Moore | 27

Leader Bank

Massachusetts

3 years in business

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Andy Levison | 38

Groundfloor Lending

Georgia

5 years in business

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Brent Hoffman | 36

PRMG

Ohio

14 years in business

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Peter Jose | 35

PRMG

Maine

10 years in business

Peter Jose is a dynamic Branch Manager with a finance degree and a passion for helping people achieve homeownership. Known for his professionalism, enthusiasm, and creative problem-solving, he ensures borrowers feel informed and supported. A member of PRMG’s President’s Cabinet, he brings energy, expertise, and genuine care to every loan.

Kevin Victoria | 30

CV3 Financial Services

Arizona

7 years in business

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Lauren Robert | 35

Leader Bank

Massachusetts

5 years in business

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Andres Saias | 32

RBI Private Lending

Florida

15 years in business

Andres Saias, Chief Lending Officer & founding Board Member at RBI Private Lending, is a seasoned real estate finance expert in real estate investment finance. With degrees from Georgetown (M.S. Real Estate) & Boston U, he’s driven RBI’s growth since 2015.

Erica LaCentra | 35

RCN Capital

Connecticut

13 years in business

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Kyle Johnson | 32

CrossCountry Mortgage

Washington State

10 years in business

Kyle Johnson is a nationally ranked Branch Manager and Mortgage Advisor with CrossCountry Mortgage, leading a top-performing team based in Lacey, WA. Helping families across the country, he’s guided over 2,000 families nationwide with a concierge-level approach rooted in clarity, care, and expertise, specializing in VA loans and relocations for military families.

Chania Ford | 28

Groundfloor Lending

Georgia

1 year in business

Chania Ford is a Business Development Manager at Groundfloor Lending. A first-generation Caribbean-American from New York City, she transitioned from product development to real estate finance, quickly excelling in investor relations. Known for her confidence and relationship-building skills, she’s a trusted partner to both new and experienced investors.

Alec Finn | 33

American Heritage Lending

Illinois

6 years in business

Alec Finn is a Producing Sales Manager at American Heritage Lending, helping real estate and mortgage professionals grow their referral networks and expand their Non-QM business. Based in Chicago, he drives Midwest market growth through creative lending solutions, strong partnerships, and a results-driven approach that reflects AHL’s mission to redefine Non-QM lending nationwide.

Daniel Halvorsen | 36

LoanPeople

Florida

14 years in business

Daniel is a Scotsman Guide Top Originator and 40 Under 40 winner. Through a referral-driven approach, he has personally funded over $1 billion in volume. Halvorsen is Northeast Florida’s #1 retail originator (CoreLogic) and a leading originator for loans utilizing Florida Housing Corp. DPA programs. He champions accessible homeownership, enjoys guitar and family time, and supports Clarke Schools For Hearing & Speech and Wolfson Children’s Hospital.

Travis Harris | 36

Southern Trust Mortgage

Virginia

13 years in business

A James Madison University graduate who began his career in mortgage marketing, Travis Harris has spent over a decade redefining community service through lending. Since 2012, he’s helped hundreds of Hampton Roads families achieve homeownership through creativity, education, and strong builder and Realtor partnerships. Known for his sharp mind and local heart, Travis builds lasting relationships through exceptional service.

Connor Donovan | 26

Park Place Finance

Texas

4 years in business

Connor Donovan serves as Chief Revenue Officer at Park Place Finance, leading the sales team and managing lending operations nationwide. With his experience in mortgage and financial services, he drives revenue growth, builds strategic partnerships, and leads high-performing sales teams through expert leadership and industry insight.

Thomas Evans | 31

Acadia Lending Group

Maine

8 years in business

Tom Evans combines industry expertise with genuine enthusiasm for helping people reach their homeownership goals. He works with everyone from first-time buyers to seasoned investors and those seeking second homes in Vacationland. Known for his quick thinking, strong problem-solving skills, and client-first approach, Tom delivers thoughtful lending solutions designed to fit every borrower’s needs.

Justin Margolis | 35

PRMG

Florida

13 years in business

Justin Margolis is a top 1% Originator and PRMG President’s Cabinet member known for his leadership in Non-QM lending. As VP of Non-QM Business Development and Branch Sales Manager, he drives growth, optimizes operations, and supports partners across Retail, Wholesale, and Correspondent channels. A Scotsman Guide Top Originator, Justin brings expertise, energy, and a results-driven focus to every transaction.

Daniel Lemeshev | 29

CrossCountry

Mortgage

New Jersey

3 years in business

Daniel Lemeshev is the SVP of Mortgage Lending at CrossCountry Mortgage, specializing in purchase, refinance, and first-time homebuyers. He has earned recognition as a Top 40 loan originator in the U.S., according to Scotsman Guide. Daniel is based in Hoboken, New Jersey.

Jessica Davolio | 35

Leader Bank

Massachusetts

6 years in business

Jess is a client advocate. She works through complicated and difficult deals with an unmatched tenacity. Her clients are consistently amazed by her consistent efforts to put them in the best financial position. In her first year with Leader Bank she grew her production volume by 90% to over $25 million and is set for even greater heights in 2026. She’s active in local mom’s groups, a golfer, and she never shies away from trying something new!

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