Rocket Pro Says
It’s Time for Brokers to
A Scotsman Guide featured sponsor
Rocket Pro Says It’s Time for Brokers to
A Scotsman Guide featured sponsor
The role of mortgage brokers in the homebuying process is indispensable, and Rocket Pro is doubling down on its commitment to support and champion originators nationwide. Dan Sogorka, Rocket Pro General Manager, explains how Rocket’s renewed focus on empowering brokers is driving innovation and building stronger partnerships across the country.
Published October 1, 2025
The role of mortgage brokers in the homebuying process is indispensable, and Rocket Pro is doubling down on its commitment to support and champion originators nationwide. Dan Sogorka, Rocket Pro General Manager, explains how Rocket’s renewed focus on empowering brokers is driving innovation and building stronger partnerships across the country.
Published October 1, 2025
Mortgage brokers have long shaped the future of homeownership. Their advocacy, expertise, and tenacity are the forces powering communities and opening doors for families. This year, Rocket Pro is making a recommitment to brokers, backing up words with meaningful action and investment.
Dan Sogorka, General Manager at Rocket Pro, puts it simply: “ Not long ago, people thought brokers might disappear. Instead, their role as hyper-local experts has never been more critical.” He adds, “ At Rocket Pro, we know our success is measured by one thing – broker success.“
Three recent launches exemplify that promise. The Broker Manifesto, Partner Promises, and BrokerNearMe.com all stem from years of listening to voices across the broker community – current and future partners alike. Rocket Pro’s goal is to champion the industry as a whole.
A New Era Born From Broker Feedback
Every conversation with a broker is a learning opportunity. “We want to recognize and elevate the work brokers do every day. Whether you send us one loan, one hundred, or are simply keeping an eye on what we do next, you matter to us,” Sogorka says.
Rocket Pro’s leaders have heard that brokers want to see real partnership in action. Sogorka acknowledges, “Brokers have told us they want us to show up with clear evidence that we will stand by them, in good times and when things get tough.”
“You deserve a partner who matches your work ethic and believes in your value, in both words and action.”
Dan Sogorka
General Manager
The Broker Manifesto: Recognizing the Broker’s Role
Rocket’s Broker Manifesto video featuring real, named brokers, displays the dedication brokers bring to clients. Speaking directly to the broker community, its message is clear: “You didn’t build their home. Or find their home. But thanks to you, it’s theirs.”
This reflects Rocket Pro’s core belief: helping the world see the grit, compassion, and expertise brokers deliver in every transaction. Technology and resources are offered to amplify broker impact, not replace it.
Partner Promises: Tangible Action, Not Just Recognition
Brokers want more than recognition. They need tangible proof and visible outcomes. Rocket Pro’s Partner Promises are specific and actionable. Sogorka explains, “Each promise addresses something important to brokers. For our team, these promises are guiding principles that drive collaboration and accountability across Rocket Pro.” He adds, “When we state them openly, they become standards all brokers and team members can reference and expect.”
Some of the core themes behind these promises include:
- Brokers always control who they do business with. Rocket Pro will never tie them down.
- Clients remain the broker’s clients, protected by a strict separation between Rocket Mortgage’s retail and wholesale teams.
- Full pricing transparency and real-time status ensure there are no surprises for brokers or their clients.
- Commitment to growing brokers’ brands, including national marketing investment and technology, like BrokerNearMe.com, helping consumers find and connect with local experts.
Sogorka says, “Trust is earned through what we deliver, not just what we say. These promises are public standards by which you can hold us accountable, no matter the size of your current relationship with Rocket Pro.”
"Our vision is to amplify what brokers do best: guiding clients confidently through the mortgage process."
Dan Sogorka
General Manager, Rocket Pro
BrokerNearMe.com: Elevating Broker Visibility
Rocket Pro is launching BrokerNearMe.com with features to help consumers quickly and easily find partners in their communities. “It is about putting practical tools in brokers’ hands to help them grow and serve more clients,” Sogorka says. With a modern design and robust search capabilities, BrokerNearMe.com gives brokers greater visibility and puts Rocket Pro’s marketing investment to work for all partners, regardless of their business size or location.
Available to both new and established partners, BrokerNearMe.com is another clear sign of Rocket Pro’s commitment to investing in brokers’ long-term success.
Vision to Amplify What Brokers Do Best
Every product release and initiative at Rocket Pro is guided by one principle: making life easier for brokers and their clients. Millions of hours have been invested in building technology to save brokers time and help them focus on what matters most.
“Our vision is to amplify what brokers do best: guiding clients confidently through the mortgage process,” says Sogorka. Rocket Pro has tools, transparency, flexibility, and training specifically to help brokers serve more clients and grow their own brands.
A Recommitment to Brokers Everywhere
Sogorka explained that this new approach is not about starting over. It is about reaffirming Rocket Pro as a dedicated partner to the broker community. “We are building on years of experience, feedback, and honest conversations. Our success is measured by yours, and we would not have it any other way,” Sogorka said.
For loyal partners, this recommitment deepens alignment and support. For those still considering Rocket Pro, Sogorka extends an invitation. “Now is the time to put us to the test. You deserve a partner who matches your work ethic and believes in your value, in both words and action.”
Raising the bar for partnership in the mortgage industry is long overdue. Rocket Pro is making it clear for all to see: it is time for brokers to get more, and Rocket Pro is ready to help.
Rocket Pro is a division of Rocket Mortgage (NMLSConsumerAccess.org #3030) and a part of Rocket Companies, Inc. (NYSE: RKT). It works exclusively with mortgage brokers, community banks and credit unions. Rocket Pro’s partners provide the face-to-face service their clients desire, while tapping into the technology, expertise and award-winning process from Rocket Mortgage. The partner loan officer creates, and maintains, the relationship with the client. Rocket Mortgage approves, underwrites, processes and closes the loan in its name – or sells the loan to Rocket after the mortgage closes if it was originated as a correspondent loan. For more information, visit RocketPro.com
