The most successful mortgage brokers and loan officers never take their borrowers’ loyalty for granted. They constantly engage with them and expand their products to meet their changing needs. This prevents competitors — or even the people servicing their loans — from attracting or recapturing the borrowers that they’ve worked so hard to serve.
In the current mortgage environment, home equity loans and home equity lines of credit (HELOCs) offer new ways to keep borrowers sticky. These products are more than additions to their offerings. The loan officers who offer them elevate their role from home financing experts to holistic financial problem solvers. That keeps their borrowers closer for the long term.
There has rarely been a time when...
