
Inclusive approach benefits buyers, but also strengthens competitive advantage
How culturally competent marketing to the LGBTQ+ community creates economic opportunity for everyone
Tai Pherribo Christensen is co-founder and CEO of Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, inclusive messaging. With over two decades of mortgage industry experience, Tai has received multiple recognitions. She is a nationally known speaker and thought leader on equitable housing access. Her five-generation family heritage in North Carolina keeps her connected to traditions of hospitality, storytelling and resilience — values she carries forward in her work helping organizations reach underserved communities.

How culturally competent marketing to the LGBTQ+ community creates economic opportunity for everyone

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