Conventional wisdom suggests that to maximize your income, you need to work more hours. Double your marketing efforts, get more deals in the queue and double your income. Increased volume is the key, right?
Not necessarily. The road to misery is paved with the pursuit of volume.
The irony is that kicking up the volume is the most difficult — and least likely — path to greater income. Not only are there physical (hours in the day) and psychological (stress, burnout) limitations to this approach, but most brokers take this approach. It is a well-worn path descending into the cellar of mediocrity.
Indeed, there is an entire army of lead purveyors, list brokers and AI pitchmen clamoring for business, trying in earnest to entice brok...
