Can comfortable, affordable, durable homes be mass produced profitably like cars?
“Yes, absolutely,” says Simon Boag. “Absolutely.”
As the cofounder and CEO of Aro Homes, a modular-home builder headquartered in Silicon Valley, Boag is relatively new to building houses, his company only having launched in late 2021. But he knows better than most how to make cars.
Boag spent 25 years working in auto manufacturing, leading production, design and assembly operations for global brands like Mercedes, Chrysler and General Motors. He believes the future of housing construction is now staring the U.S. in the face.
“Build it like a car. Get that volume, get that quality, get that repeatability,” says Boag. “Twenty years from now, this is how homes wi...
