Most loan officers treat Department of Veterans Affairs lending like a side dish. They will take a VA loan when it lands in their lap, quote the rate, run the file and move on. Then they wonder why their VA pipeline never grows.
But the originators building real VA practices are doing something entirely different. They treat this segment as the main course, and are claiming market share from banks and big lenders who still approach veterans as a checkbox product.
A lending is one of the most underserved, misunderstood and mispriced corners of the mortgage industry. Veterans qualify for the strongest loan product in the market, yet most of them still get routed to conventional or Federal Housing Administration loans because the origina...
